Responsibilities

• Partnership Strategy & Relationship Management
• Own and grow relationships with third-party IP owners and partners as a key point of contact for the partner marketing portfolio.
• Set strategy for leveraging partner IP; lead co-marketing initiatives that balance brand goals, partner needs, and mutual value.
• Lead and negotiate approvals and usage terms; partner with legal to shape rights frameworks and address IP questions.
• IP & Asset Governance
• Maintain and optimize the governance framework for creative asset and campaign approvals across internal teams and IP owners.
• Set and uphold IP usage standards; oversee usage playbooks (day-to-day upkeep via coordinator support where available).
• Campaign Strategy & Execution
• Lead select partner-driven campaigns and tentpole programs from strategy through delivery, owning timelines, trackers, and approvals.
• Ensure approved assets and IP usage information flow to the right stakeholders. Cross-Functional & Team Leadership

Requirements

• Bachelor's degree or equivalent experience.
• 6–8 years in marketing, entertainment, media, or advertising, including ownership of partner/brand marketing programs.
• This role requires occasional travel, as business needs dictate.

Preferred

• Experience managing external partner/IP relationships, including approvals and usage terms.
• Proven ability to lead cross-functional programs and influence senior stakeholders.
• Robust strategic thinking with hands-on flexibility.
• Experience working with internal legal teams on business matters.
• Mentoring or management experience.
• Extraordinary communication and negotiation skills.
• Solid organization across multiple complex projects and deadlines.
• Proficiency in Microsoft Office and Google Workspace.
• Background in entertainment, streaming, media, or consumer brands.
• Knowledge of project management tools (Airtable, Monday.com, Asana, etc.) and AI tools (Claude, Gemini).

Benefits

• medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable, as otherwise dictated by the appropriate Collective Bargaining Agreement.
• Generous paid time off.