Responsibilities

• Own the strategic planning, execution, and ongoing optimization of paid social campaigns across key platforms, including but not limited to Facebook, Instagram, LinkedIn, X (Twitter), and emerging channels
• Serve as the day-to-day paid social lead for assigned accounts, acting as a trusted client advisor and strategic partner
• Oversee campaign pacing, forecasting, and budget management, ensuring alignment with client KPIs and business objectives
• Lead daily, weekly, and quarterly performance optimizations against established goals, proactively identifying opportunities for growth and efficiency
• Analyze campaign performance, distill insights, and deliver clear, actionable recommendations to clients and internal stakeholders
• Develop and present comprehensive performance reports, including weekly, monthly, and quarterly readouts, with a focus on insights, learnings, and next steps
• Produce strategic deliverables such as channel roadmaps, testing frameworks, competitive analyses, POVs, and promotional plans
• Collaborate closely with cross-functional teams (Strategy, Analytics, Planning, Creative, and Client Services) to ensure fully integrated, holistic digital media solutions
• Evaluate overall campaign effectiveness and translate results into forward-looking recommendations and optimizations
• Identify opportunities to expand and refine paid social programs through new targeting approaches, ad formats, platforms, and best practices

Requirements

• 4+ years of hands-on experience managing and optimizing paid social media campaigns
• Proven expertise across major paid social platforms and tools, with strong technical and strategic proficiency
• Demonstrated success planning, executing, and scaling campaigns; experience in Financial Services and/or B2B marketing strongly preferred
• Experience managing or mentoring junior team members, with a collaborative and supportive leadership style
• Strong analytical skills with the ability to interpret data, extract insights, and clearly communicate findings in both written and verbal formats
• Highly digitally savvy, with a passion for emerging platforms, industry trends, and innovations in social and digital marketing
• Exceptional organizational skills; detail-oriented, deadline-driven, and adaptable in a fast-paced environment
• Forward-thinking mindset with a proactive approach to testing, learning, and optimization
• Bachelor’s degree (BS/BA) required
• Advanced proficiency in Microsoft Excel and PowerPoint
• Excellent written, verbal, and presentation skills

Preferred

• Experience in Financial Services and/or B2B marketing strongly preferred