Responsibilities

• Develop and execute paid social campaigns across various platforms, including but not limited to Meta, Instagram, Pinterest, Snap, Twitter, LinkedIn, and TikTok.
• Conduct audience research and segmentation to develop targeted campaigns that align with client goals and objectives.
• Assist in the development of ad copy, creative assets, and landing pages that resonate with the target audience and drive conversions.
• Report on holistic and paid social campaign performance directly to clients via weekly calls.
• Monitor campaign performance, analyze data, and optimize campaigns to improve ROI.
• Collaborate with internal teams (e.g., creative, analytics) and external partners (e.g., platform reps) to develop and execute campaigns.
• Stay up-to-date with industry trends and platform updates to ensure that our clients' campaigns are always innovative and effective.

Requirements

• Bachelor’s degree or equivalent experience
• 4+ years of experience in paid advertising with a focus on campaign management, setup, and media buying
• Direct experience running paid social campaigns for brands in the DTC/e-commerce space
• Experience directly managing client relationships to ensure aligned expectations and KPI's
• Mastery of analyzing data and metrics using tools including Facebook Business Manager, TikTok, Google Analytics, Excel/Google Sheets, and third-party measurement tools (Measured, TripleWhale, etc.)
• Analytical and quantitative capability to determine program effectiveness, ROI, etc., with digital marketing best practices
• General knowledge and understanding of paid media strategy and its implementation into paid media channels
• Experience in performance marketing, media planning, and e-commerce
• Being creative and thinking outside the box
• Strong expertise in Excel

Benefits

• Fully remote with hybrid options (Los Angeles and Chicago).
• Monthly company happy hours (virtual).
• Health and Medical Insurance.
• 401(k) + match
• Paid Vacation, holidays, + your birthday off.
• Yearly company-wide off-sites.
• Mentorship and learning opportunities to foster career development & personal growth.
• Work with some of the coolest D2C companies on the market.
• Employee welcome package.
• Discounts with our client’s brands.