Responsibilities

• Algorithmic Steering: Manage and optimize "black box" campaign types by shifting focus from manual bid adjustments to value-based signal management.
• Data Signal Hygiene: Act as the primary owner of data integrity, monitoring the health of Conversion APIs (CAPI), offline conversion uploads, and pixel firing to ensure the AI is optimizing toward high-value business outcomes.
• Creative Performance Analysis: Partner with creative teams to treat "Creative as Targeting." You will analyze which visual attributes drive algorithmic success and request specific assets to feed the AI’s learning phase.
• Constraint & Guardrail Management: Implement and monitor brand safety controls, negative placements, and frequency caps to ensure AI spend does not deviate from brand standards.
• Anomaly Detection & Intervention: Utilize automated reporting to identify performance "hallucinations" or spend inefficiencies, intervening manually when AI models over-scale or under-perform against KPIs.

Requirements

• 3+ years of hands-on experience in paid digital media platforms (e.g. Meta Ads Manager, TikTok Ads Manager).
• Deep understanding of the modern tracking landscape, including server-side tagging, first-party data strategies, and privacy-centric measurement.
• Analytical mindset with the ability to translate "machine logic" into a human-readable strategy.
• Proficiency in advanced data manipulation and "outside-the-platform" analysis.
• Strong communication skills to act as a bridge between technical data sets and creative production teams.
• Bachelor’s degree or higher preferred.

Benefits

• The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:
• - Paid Family Care for parents and caregivers for 12 weeks or more
• - Monetary assistance and support for Adoption, Surrogacy and Fertility
• - Monetary assistance and support for pet adoption
• - Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• - Tuition Assistance
• - Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• - Matching Gifts programs
• - Flexible working arrangements
• - "Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• - Business Resource Groups that support multiple affinities and alliances