Responsibilities

• Lead creative direction for paid social campaigns across Meta, TikTok, YouTube, and emerging platforms, with a focus on mid- and lower-funnel objectives (conversion, traffic, retargeting)
• Partner with Growth and Media teams to develop creative testing roadmaps (hooks, messaging, formats, offers, audiences)
• Translate performance data and insights into iterative creative strategies, continuously improving output based on results
• Develop modular creative systems and frameworks that enable rapid production of asset variations at scale
• Guide and direct the Paid Social Designer to execute high-quality, high-volume creative aligned to platform best practices
• Balance brand consistency with performance needs, knowing when to push into more native, UGC-style, or offer-driven creative
• Partner with Old Navy’s broader Creative team to align on seasonal campaigns, ensuring paid social extensions feel cohesive but optimized for performance
• Present creative direction and performance-informed recommendations clearly to cross-functional partners

Requirements

• 6+ years of experience in art direction or design, with a strong focus on performance marketing / paid social
• Deep understanding of platform-specific creative best practices (Meta, TikTok, Pinterest, YouTube, etc.)
• Proven ability to develop high-performing paid social creative, including iterative testing and optimization
• Experience partnering with Growth/Media teams and using performance data to inform creative decisions
• Strong leadership skills with the ability to guide designers and collaborate across cross-functional teams
• A balance of conceptual thinking and hands-on execution
• Ability to operate in a fast-paced, high-volume environment with tight timelines and evolving priorities

Benefits

• Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
• One of the most competitive Paid Time Off plans in the industry.*
• Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*
• Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*
• Employee stock purchase plan.*
• Medical, dental, vision and life insurance.*
• See more of the benefits we offer.
• For eligible employees