Responsibilities

• Lead creative direction for paid social campaigns across Meta, TikTok, YouTube, and emerging platforms, with a focus on mid- and lower-funnel objectives (conversion, traffic, retargeting)
• Partner with Growth and Media teams to develop creative testing roadmaps (hooks, messaging, formats, offers, audiences)
• Translate performance data and insights into iterative creative strategies, continuously improving output based on results
• Develop modular creative systems and frameworks that enable rapid production of asset variations at scale
• Guide and direct the Paid Social Designer to execute high-quality, high-volume creative aligned to platform best practices
• Balance brand consistency with performance needs, knowing when to push into more native, UGC-style, or offer-driven creative
• Partner with Old Navy’s broader Creative team to align on seasonal campaigns, ensuring paid social extensions feel cohesive but optimized for performance
• Present creative direction and performance-informed recommendations clearly to cross-functional partners