Responsibilities

• Responsibilities will be across social media platforms such as Facebook, Instagram, Pinterest, SnapChat, Twitter, LinkedIn, TikTok and Reddit
• Responsible for overseeing Paid Social Associates and Sr. Associates on the team and owning their career development
• Developing and overseeing optimizing, and maintaining paid social campaigns for clients, including coordination of assets between creative agencies and budget management
• Works with a cross-discipline team to integrate paid social media strategy into a multi-channel, holistic recommendation.
• Uses strong quantitative skills, including analytical and story-telling ability, to analyze data and provide insights and optimization recommendations
• Familiarity with third-party data and measurement solutions
• Developing, executing, and testing across campaign variables that create client-specific insight and feed future successions of testing
• Helps creatives express their ideas with feasible recommendations to tie it closer to the brief
• Passionate about innovation and the creative process, desires to find creative ways to say “yes” to ideas
• Understanding client goals and how to maximize those measures of success through tactical strategies and technologies
• Maintaining and optimizing client campaigns to improve overall performance against pre-determined benchmarks on an ongoing basis
• Brainstorming and researching new first to market ideas including new betas and opportunities with our partners
• Strong familiarity with 3rd-party tracking vendors and integrating with social platforms