Responsibilities

• As a Manager, Paid Search & Social, you will be responsible for the strategic planning, operational management, and execution of a client's paid search (SEM) and paid social marketing initiatives.
• You will manage and guide less expert team members while focusing increasingly on strategy development, performance optimization, and cross-channel integration for dedicated account(s).
• Develop forecasts and media plans across Paid Search and Paid Social platforms.
• Understand the client’s product, competitive landscape, and overall marketing objectives to define integrated search and social campaign strategies and deliverable plans.
• Manage end-to-end campaign execution, audience targeting, keyword management, bidding strategies, and creative testing across paid search (e.g., Google Ads, Microsoft Advertising) and paid social platforms (e.g., Meta, LinkedIn, TikTok, Pinterest).
• Work closely with other internal departments to develop cohesive, fully integrated performance media campaigns.
• Monitor, track, and evaluate cross-channel campaign performance analytics based on critical client metrics and attribution models.
• Deliver monthly client reports detailing channel performance, actionable insights, and strategic recommendations.
• Think creatively and develop tools, automation scripts, and tactical frameworks to improve workflow and campaign efficiencies.
• Actively contribute to business reviews, corporate initiatives, automation projects, process changes, and rollouts as well as new business efforts.

Benefits

• Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.