Responsibilities

• Lead the development and execution of strategic owner marketing initiatives designed to enhance the customer journey through vehicle ownership experience.
• Collaborates with internal and external teams to deliver innovative programs and communications that build brand loyalty, increase retention, educate owners, drive customer satisfaction, increase Bluelink connectivity and support profitability.
• Lead strategic direction and execution of Owner Marketing initiatives to enhance customer engagement and performance.
• Own and optimize marketing cost analysis across national and dealer-level tiers for efficient budget allocation.
• Develop in-dealership digital marketing and content strategies to drive parts sales and improve performance.
• Execute cross-functional campaigns supporting HMA objectives in customer satisfaction, parts sales, and vehicle quality.
• Drive customer-facing initiatives across IQS, VDS, CSI, TXI, and SSI to improve owner education, digital transformation, eCommerce, and retention.
• Lead Salesforce (Connex) projects, ensuring integration, data consolidation, and real-time reporting.
• Execute Connex campaigns and journeys using system expertise and specialized training.
• Design and implement Owner Education Program with video content and multi-channel materials.

Requirements

• Must be a high school graduate.
• Six or more years of relevant experience.
• Outstanding communication skills, both verbal and written.
• Advanced in Microsoft Applications (Word, Excel, PowerPoint).
• Excellent problem solving/data analysis skills.
• PMP Certificate preferred.
• Proficient in SAP preferred.
• Excellent time management skills.
• Excellent organizational skills.
• Knowledge of database querying (QMF, Oracle, QL Server and/or Access, etc.).

Preferred

• Bachelor degree is preferred
• Automotive industry experience preferred
• Project management experience preferred

Benefits

• Monthly Hyundai/Genesis vehicle lease allowance (including insurance and maintenance)
• Holiday Pay - the company shuts down with pay between Christmas and New Years.
• Vacation and sick time off
• Healthcare insurance (medical, dental, and vision)
• 401(K) company match
• Additional 401(K) Employer Enhanced Contribution program – eligible after 1 year of employment, in addition to the regular employer matching contribution
• Basic life insurance, short- and long-term disability
• Mental health, wellbeing, and employee assistance program
• Health advocate (coordinate care and services, assistance with claim and billing issues, understanding Hyundai benefits)