Manager, Network Brand Planning

Chicago, IL (On-site)

$138K/yr – $189K/yrManager5+ years expFull time

Posted 3 days ago

Job Summary

Own the brand strategy and activation across Discover Network, Diners Club, and PULSE; lead cross-functional planning, artifact development, and team leadership to ensure unified brand outcomes and measurable health improvements.

  • Develop artifacts to organize and guide marketing activation
  • Collaborate with Network Strategy to define objectives and analyze brand health data
  • Lead, coach, and develop direct report(s)

Job Description

Responsibilities

  • Brand Planning Strategy and Execution
  • Structure and define annual brand-building goals and positioning of brand needs, informed by brand health insights, across Discover Network, Diners Club International, and PULSE for B2C and B2B audiences
  • Develop artifacts to organize and guide marketing activation and creative application of brand plans, including messaging guidance, cross-channel campaign planning, and integrated marketing calendars
  • Collaborate with Network Strategy, Scheme Marketing Teams, and Brand Insights to define annual business objectives and analyze brand health data to inform and support brand planning and activation activities
  • Design and lead cross-functional problem solves and alignment sessions to ensure all marketing teams operate against a unified strategy
  • Facilitate strategic project structuring and manage up and across matrixed teams to ensure organizational alignment with core business intent
  • Ensure effective socialization of brand planning and activation artifacts across marketing strategy and local marketing teams
  • Team Leadership & Talent Management
  • Lead, coach, and develop direct report(s), delegating execution while maintaining high standards for strategic output
  • Structure clear project portfolios and career advancement pathways, building subject-matter expertise across the team

Requirements

  • Bachelor’s degree or military experience
  • At least 3 years of people management experience
  • At least 5 years of experience in marketing, strategy, brand, or communications

Preferred

  • 7+ years of experience in within financial services, payment networks, or B2B fintechs
  • Exceptional executive presence and problem solving ability
  • Strong track record of team leadership and people development
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Capital One

3.8 Glassdoor

At Capital One, we're making things better for our customers and associates through innovation and collaboration. We were founded on the belief that everyone deserves financial freedom—and are dedicated to a world where all have equal opportunity to prosper. Banking is in our DNA, but we are so much more than a bank. We always think about what’s next—and how we can bring our customers the tools needed to improve their financial lives. Your ideas, experiences and skills will help make banking better. You’ll be part of a supportive culture while earning amazing benefits. That’s life at Capital One. Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. View our Social Media Community Guidelines https://www.capitalone.com/digital/social-media/

Founded in 1994
McLean, Va, US
62K employees (2,158 in marketing)
67% recommend to a friend
80% CEO approval

Salaries

Posted range

$138K/yr – $189K/yr

Taken straight from the job posting.

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Funding

Total Funding
$5.5B
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Post IPO Debt, 6 months ago

Funding History

  • Sep 2025
    Post IPO Debt • $2.8B
  • Jan 2025
    Post IPO Debt • $1.8B
  • May 2023
    Post IPO Equity • $954M

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Headcount Trend

Current headcount: ~81.6K

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Manager, Network Brand Planning

Capital One · Chicago, IL · On-site