Responsibilities

• Lead Cross-Channel Media Strategy - Own strategic media planning across paid social, search, video, and programmatic channels.
• Build integrated media strategies that align to client business goals, audience insights, and performance objectives while balancing brand and conversion priorities.
• Bridge Media and Creative Strategy - Act as a strategic connector between media, creative, and content teams to ensure campaigns are grounded in cohesive audience insights and messaging strategies.
• Partner closely with teams like Creative and Creator to help shape more thoughtful, insight-driven creative approaches beyond tactical trend-based recommendations.
• Drive Strategic Client Leadership - Serve as a trusted strategic partner to clients, confidently presenting media strategies, performance narratives, testing recommendations, and audience insights to both day-to-day contacts and executive stakeholders.
• Help clients understand not just what is happening, but why.
• Translate Data Into Actionable Insights - Leverage quantitative and qualitative research, campaign performance data, audience insights, and measurement frameworks to inform media strategy and optimization recommendations.
• Connect performance back to broader business outcomes and future planning opportunities.
• Develop Full-Funnel Media Plans - Build comprehensive media plans rooted in audience segmentation, channel roles, reach and frequency principles, testing frameworks, and campaign objectives.
• Partner with activation teams to ensure strategic recommendations are executable and scalable.

Requirements

• 5+ years of experience in media strategy, media planning, communications planning, or digital advertising within an agency or similarly fast-paced environment
• Strong understanding of paid media channels including paid social, search, programmatic, video, and digital media planning fundamentals
• Experience building media strategies grounded in audience insights, business objectives, and performance data
• Strong grasp of media planning fundamentals including budget allocation, audience segmentation, channel roles, reach and frequency, testing frameworks, and performance evaluation
• Familiarity with research, planning, and analytics tools such as MRI Simmons, SimilarWeb, Nielsen, Pathmatics, or similar platforms
• Confident client-facing communication and presentation skills, with experience presenting recommendations and strategic narratives to senior stakeholders
• Strong storytelling and narrative-building skills, with the ability to translate complex ideas into clear, compelling presentations
• Experience synthesizing qualitative and quantitative information into actionable strategic recommendations
• Collaborative working style with the ability to navigate cross-functional environments and build strong relationships across teams
• Highly curious, proactive, and comfortable operating in ambiguous or evolving environments
• Proven ability to leverage AI tools to improve workflows, generate insights, or drive efficiencies
• Location requirement: This is a hybrid role based in Seattle or Brooklyn (NYC), with ~2 days/week in-office.

Nice to Have

• Agency experience strongly preferred
• Creative Strategy & Brand Communications
• Analytics & Measurement

Benefits

• Hybrid work environment with flexible hours
• Unlimited PTO + company holidays
• Comprehensive medical, dental, vision, and disability coverage
• Life & AD&D insurance
• 401(k) with company match
• Paid parental leave & family support