Manager, Marketplace Content & SEO at Bath & Body Works | Columbus, OH | $95K/yr – $141K/yr

Bath & Body Works

Manager, Marketplace Content & SEO

Columbus, OH (On-site)

$95K/yr – $141K/yrManagerFull time

Posted 4 months ago

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Job Summary

Own marketplace account health, brand protection, and content leadership for Bath & Body Works across marketplaces to maximize visibility and compliance.

Own PDP content, SEO, and on-platform assets across marketplaces.
Must-have: 5-7 years in ecommerce and 3-5 years in marketplace compliance or brand protection.
Standout: Experience managing multi-brand portfolios and collaboration with external marketplace operators.

Job Description

Responsibilities

Account Health & Compliance: Own marketplace account health, policy adherence, and listing eligibility across platforms
Brand Protection & Enforcement: Monitor and enforce against unauthorized sellers – specifically works with Vory’s (marketplace partner) to ensure clean BuyBox, IP violations, and policy breaches
Documentation Management: Maintain and submit product, brand, and compliance documentation required for marketplace listings
Risk Monitoring & Escalation: Identify compliance risks early and manage escalations with marketplaces and partners
Cross-Functional Coordination: Partner with legal, eCommerce, and external operators to resolve issues efficiently
Marketplace Content Ownership: Lead all on-platform content across marketplaces, including PDP copy, imagery, A+, video, and SEO
Brand Consistency & Governance: Ensure content aligns with Bath & Body Works brand standards, tone, and visual guidelines across platforms
Performance Optimization: Drive discoverability and conversion through SEO optimization, content testing, and performance-led iteration
Launch & Refresh Management: Own content readiness for launches, seasonal updates, and portfolio changes

Requirements

5-7 years of experience in ecommerce, digital content, or marketplace merchandising in addition to 3-5 years of experience in marketplace compliance, account health, or brand protection
Hands-on experience owning PDP content, SEO, and enhanced content on Amazon and/or other marketplaces
Strong understanding of digital shelf best practices and conversion drivers
Ability to manage multiple content workstreams through internal teams and external partners
High attention to detail paired with performance-oriented thinking
Experience in beauty, CPG, or brand-led retail environments
Familiarity with marketplace content compliance and policy requirements
Experience operating within complex, multi-brand portfolios
Experience supporting branded manufacturers or consumer retail organizations
Exposure to beauty, CPG, or regulated product categories
Experience working with external marketplace operators or agencies
Bachelor's degree preferred

Preferred

Bachelor’s degree preferred

Benefits

Robust medical, pharmacy, dental and vision coverage. Plus, access to our onsite wellness center and pharmacy located at the Columbus, OH home office.
401k with company match and Associate Stock Purchase with discount
No-cost mental health and wellbeing support through our Employee Assistance Program (EAP)
Opportunity for paid time off and paid parental leave. Plus, access to family and lifestyle programs including a family building benefit, childcare discounts, and home, auto and pet insurance.
Tuition reimbursement and scholarship opportunities for post-secondary education programs
40% merchandise discount and gratis that encourages you to come back to your senses!

Bath & Body Works

We were founded on a simple idea: to make the world a brighter, happier place through the power of fragrance. As we've grown, so has our purpose and today, we help the world live more fully through the power of fragrance.We’re a team that cares about our customers and believes in giving them a reason to celebrate with fragrance every day.We are committed to creating a welcoming culture that is focused on delivering exceptional fragrances and experiences.We work hard to improve our communities and our planet in a way that will make us proud for years to come ... because we believe the world is a better place when everyone has access to the things that make them happy.Home of America’s Favorite Fragrances®, Bath & Body Works is a global leader in personal care and home fragrance, including the top-selling collections for fine fragrance mist, body lotion and body cream, 3-wick candles, home fragrance diffusers and liquid hand soap. Powered by agility and innovation, the company’s predominantly U.S.-based supply chain enables the company to deliver quality, on-trend luxuries at affordable prices. Bath & Body Works serves and delights customers however and wherever they want to shop, from welcoming, in-store experiences at more than 1,800 company-operated Bath & Body Works locations in the U.S. and Canada and more than 425 international franchised locations to an online storefront at www.BathandBodyWorks.com.

Founded in 1990

Reynoldsburg, Ohio, USA

32K employees (722 in marketing)

www.linkedin.com/company/bath-and-body-works