Manager - Marketing Technology & Data Governance at Candescent | Lake County, IN

Candescent

Manager - Marketing Technology & Data Governance

Lake County, IN (On-site)

Salary Not AvailableManager5+ years expFull time

Posted 2 months ago

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Job Summary

Own operational excellence for marketing programs by coordinating campaigns, data integrity, and system governance across MA, CRM, CMS, and analytics to ensure accurate reporting and scalable automation.

Own campaign execution and lifecycle workflows across marketing automation and CRM, with QA, tracking, and troubleshooting.
Maintain data hygiene, governance, and integrations, ensuring clean inputs for reporting and AI workflows.
Support dashboards, analytics, and cross-system reporting while enforcing naming conventions and governance standards.

Job Description

Enable campaigns across marketing automation platforms (emails, landing pages, forms, nurtures).
Manage lead lifecycle workflows, campaign QA, tracking, and troubleshooting.
Support website and landing page updates via CMS tools.
Maintain CRM data integrity, segmentation accuracy, and workflow governance.
Manage data hygiene, deduplication, enrichment, taxonomy audits, and campaign list validation.
Monitor sync integrity and proactively resolve data inconsistencies and system issues.
Support integrations across marketing automation, CRM, analytics, and related platforms.
Maintain workflow, integration, and systems documentation.
Support dashboards and reporting across marketing, CRM, and analytics tools.
Track campaign and funnel performance and validate reporting accuracy.

5–8 years in Marketing Ops, Martech, Data Governance, or Digital Marketing, preferably in B2B SaaS environments.
Hands-on experience with marketing automation and CRM platforms (e.g., Marketo, Salesforce etc.).
Strong understanding of campaign execution, lead lifecycle management, segmentation, and marketing workflows.
Familiarity with web analytics, CMS platforms (e.g., Webflow), and campaign tracking concepts.
Experience with SQL and analytics tools (Power BI, Tableau, Looker, or similar)
Basic understanding of data quality, data structures, and system integrations.
Strong attention to detail, systems thinking, and structured problem-solving skills.

Exposure to tools such as 6sense, ON24, Bizzabo, ZoomInfo, or similar platforms is a plus.
Experience with SQL and analytics tools (Power BI, Tableau, Looker, or similar)

Candescent

Candescent brings together the transformative technologies that power and connect account opening, digital banking and branch solutions for banks and credit unions of all sizes. And we’re here to help you extend, differentiate and illuminate your digital-first banking experiences.Our industry-leading products and services, cloud architecture and on-demand developer tools give you the power to differentiate and deliver seamless customer journeys.

Founded in 2024

1.2K employees (73 in marketing)

www.candescent.com