Manager, Marketing Technology

Los Angeles, CA (Unknown)

$220K/yr – $240K/yrSenior Level6+ years exp

Posted 10 days ago

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Job Summary

Lead a martech engineering team to own the marketing technology roadmap and platform integrations, including CDP, reverse ETL, and cross-channel journey orchestration, while coordinating data enablement and privacy-conscious activation.

Own sprint planning, tech standards, and stakeholder communications
Drive platform strategy across CDP, reverse ETL, and activation tools with strong collaboration with Data Eng

Job Description

Responsibilities

Team Leadership & Delivery
Lead, mentor, and grow a team of martech engineers and marketing technologists, setting clear goals, priorities, and development paths
Own sprint planning, delivery management, and stakeholder communication for the martech roadmap
Establish engineering standards, documentation practices, and operational runbooks across the team
Balance hands-on technical guidance with strategic planning; remain close enough to the stack to unblock the team and review designs
Martech Strategy, Platform & Journey Orchestration
Own the marketing technology roadmap spanning CDP, reverse ETL, and activation platforms, including vendor evaluation, contract inputs, and platform consolidation decisions
Oversee the technical integration and data ingestion for retention, lifecycle, and loyalty programs (partnering with Engineering on core loyalty logic)
Guide the design of cross-channel journeys across messaging channels such as Braze (Email, Push) and related orchestration tools, driving reusable triggers, templates, and journey patterns that scale across teams and use cases
Customer 360 & Data Enablement

Requirements

6+ years of experience in Martech, Marketing Operations, CRM, or Data Engineering, including 2+ years managing technical teams or leading large programs
Strong experience with:
CDPs and reverse ETL tools (e.g., Hightouch, GrowthLoop)
Messaging channel platforms such as Braze, Sinch, Attentive, or Airship (Email, Push, SMS)
Event-driven data architectures
SQL and cloud data warehouses
Managing a hybrid stack of activation tools (Email, SMS, Push), including identity resolution and frequency capping across vendors
Proven experience delivering retention marketing, CRM, and lifecycle programs at scale
Strong understanding of identity resolution, consent management, and customer data modeling
Fluent in experimentation and marketing measurement frameworks

Preferred

High-volume Retail/eCommerce experience preferred, specifically managing transactional messaging migrations
Exposure to personalization, recommendations, or decisioning systems

Alo

3.2 Glassdoor

We are ALO. We inspire mindful movement, wellness, and taking the consciousness of physical practice and meditation into the world - this is the real studio to street.We make technologically advanced activewear, scientifically forward, clean beauty & wellness solutions, and igniting movement & mindfulness content to bring more mind-body wellness to the world.Alo stands for Air, Land, Ocean. Behind everything we do is the intention to protect and respect our planet's resources with solar power and sweatshop-free, eco-aware production, our non profit has brought yoga and mindfulness to millions. Alo is a feeling. We see a tomorrow where the pursuit of happiness starts with one intentional breath, where health is wealth and where joining together to lift each other up changes the vibration of the world.

Founded in 2007

Beverly Hills, California, USA

4.8K employees (453 in marketing)

aloyoga.com

45% recommend to a friend

51% CEO approval