Responsibilities

• Team Leadership & Delivery
• Lead, mentor, and grow a team of martech engineers and marketing technologists, setting clear goals, priorities, and development paths
• Own sprint planning, delivery management, and stakeholder communication for the martech roadmap
• Establish engineering standards, documentation practices, and operational runbooks across the team
• Balance hands-on technical guidance with strategic planning; remain close enough to the stack to unblock the team and review designs
• Martech Strategy, Platform & Journey Orchestration
• Own the marketing technology roadmap spanning CDP, reverse ETL, and activation platforms, including vendor evaluation, contract inputs, and platform consolidation decisions
• Oversee the technical integration and data ingestion for retention, lifecycle, and loyalty programs (partnering with Engineering on core loyalty logic)
• Guide the design of cross-channel journeys across messaging channels such as Braze (Email, Push) and related orchestration tools, driving reusable triggers, templates, and journey patterns that scale across teams and use cases
• Customer 360 & Data Enablement

Requirements

• 6+ years of experience in Martech, Marketing Operations, CRM, or Data Engineering, including 2+ years managing technical teams or leading large programs
• Strong experience with:
• CDPs and reverse ETL tools (e.g., Hightouch, GrowthLoop)
• Messaging channel platforms such as Braze, Sinch, Attentive, or Airship (Email, Push, SMS)
• Event-driven data architectures
• SQL and cloud data warehouses
• Managing a hybrid stack of activation tools (Email, SMS, Push), including identity resolution and frequency capping across vendors
• Proven experience delivering retention marketing, CRM, and lifecycle programs at scale
• Strong understanding of identity resolution, consent management, and customer data modeling
• Fluent in experimentation and marketing measurement frameworks

Preferred

• High-volume Retail/eCommerce experience preferred, specifically managing transactional messaging migrations
• Exposure to personalization, recommendations, or decisioning systems