Responsibilities

• Own the overall marketing strategy, positioning, and go-to-market vision for Clinical Education & Therapeutics markets
• Lead annual and quarterly planning, including campaign roadmaps, messaging frameworks, and portfolio priorities
• Use market research, customer insight, and competitive analysis to shape strategy and identify growth opportunities
• Ensure alignment between marketing initiatives and business goals, including revenue and pipeline targets
• Manage, mentor, and develop a team of marketing specialists
• Foster strong collaboration across Sales, Product, Clinical, Digital, and global marketing teams
• Drive alignment across functions to ensure consistent messaging and seamless execution
• Oversee the development and execution of integrated, multi-channel marketing campaigns
• Lead campaign strategy for key product portfolios, launches, webinars, and thought leadership initiatives
• Ensure campaigns position Pearson as a trusted leader in clinical education, digital innovation, and assessment accuracy
• Act as the marketing lead across clinical and therapeutic domains (e.g. achievement, cognitive, behaviour, early childhood, speech and OT)
• Monitor market trends and translate insights into differentiated messaging and opportunities
• Elevate thought leadership by amplifying SME expertise and evidence-based content
• Support product launches through strategic positioning, messaging, and campaign execution
• Partner with portfolio leaders to prioritise key products and drive adoption
• Develop sales enablement materials and customer-facing assets
• Define KPIs and reporting frameworks for all campaigns
• Analyse performance data to optimise ROI, targeting, and channel effectiveness
• Provide insights and recommendations to senior stakeholders
• Act as a strategic partner to cross-functional leaders across Clinical, Education, and Therapeutics teams

Requirements

• 7+ years of marketing experience, including team leadership
• Proven experience owning go-to-market strategy and delivering integrated campaigns tied to revenue and pipeline growth
• Experience working cross-functionally with Sales, Product, and subject matter experts
• Strong analytical mindset with the ability to interpret performance data and optimise campaigns
• Experience with marketing technology and analytics tools (e.g. GA4, Salesforce, Tableau or similar)
• Excellent communication skills with the ability to translate complex topics into clear, compelling narratives
• Strong organisational and project management skills in a fast-paced, matrixed environment
• Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent experience)

Preferred

• Strong background in B2B or B2B2C marketing (healthcare, clinical, education, edtech, or regulated industries preferred)