Manager, Marketing Planning and Strategy - Digital Asset Management (DAM) Librarian

Bentonville, AR (Hybrid)

$80K/yr – $155K/yrManager5+ years expFull time

Posted 6 weeks ago

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Job Summary

Own the DAM governance and metadata framework end to end, shaping taxonomy, naming, and access while driving enterprise adoption and cross‑functional alignment.

  • Own metadata schemas, controlled vocabularies, and taxonomy that meet business and user needs.
  • Lead governance with Creative, Brand, Legal, and Compliance to ensure rights, licensing, and usage tracking.
  • Define intake, approval, and lifecycle workflows to keep assets compliant, discoverable, and scalable.

Job Description

Responsibilities\n- Own metadata schemas, controlled vocabularies, and taxonomy that meet business and user needs.\n- Lead governance with Creative, Brand, Legal, and Compliance to ensure rights, licensing, and usage tracking.\n- Drive adoption of governance standards across business teams through documentation and enablement.\n- Design and maintain scalable metadata schemas, controlled vocabularies, and taxonomy structures aligned to business and user needs.\n- Lead initiatives to improve asset discoverability, search relevance, and reuse through structured metadata strategies.\n- Establish quality benchmarks and audit mechanisms to ensure metadata accuracy, consistency, and completeness.\n- End-to-end asset lifecycle: ingestion, metadata enrichment, versioning, archival, and expiration policies.\n- Define and optimize intake/workflows with required fields, validation rules, and escalation paths.\n- Review and approve assets prior to publication to ensure brand compliance, legal/rights adherence, and metadata completeness.\n- Establish and manage intake and approval workflows, including required fields, validation rules, and escalation paths.\n- Partner with Creative, Brand, and Legal teams to resolve asset discrepancies, compliance issues, and approval exceptions.\n- Reject or route back assets that do not meet established standards, providing clear guidance for remediation.\n- Continuously refine intake processes to improve speed, accuracy, and consistency of asset onboarding.\n- Lead cross-functional alignment with stakeholders to improve DAM usage and integration into business workflows.\n- Develop and deliver training, documentation, and best practices to increase DAM adoption and effective usage.\n- Act as a trusted advisor to partners, translating business needs into DAM structure and governance solutions\n- Review and approve assets prior to publication to ensure brand compliance, legal/rights adherence, and metadata completeness
Sam's Club logo

Sam's Club

3.3 Glassdoor

Sam’s Club (NYSE: WMT) a division of Walmart Inc., is the membership warehouse club solution for everyday living. Our President and CEO is Chris Nicholas and our headquarters is in Bentonville, AR. For the fiscal year ending January 31, 2023, Sam’s Club’s total revenue was $84.3 billion.There are almost 600 clubs across the U.S and Puerto Rico and each averages approximately 136,000 square feet. Our first club opened in Midwest City, Oklahoma, in 1983. Many clubs include sustainable features such as day-lighting with skylights, night dimming, central energy management, water-conserving fixtures, natural concrete floors and recycling.Sam’s Club employs thousands of associates in the U.S. and Puerto Rico. Approximately 75 percent of club management was promoted from hourly positions.In addition to the leading national brands, Sam's Club also features Member's Mark, an exclusive, premium-quality private brand. Member's Mark products are exclusive designs that use top-of-the-line materials and the highest quality ingredients to make sure they have the best quality and value at members-only prices.A Sam’s Club membership can more than pay for itself with exclusive savings on the items you need, the items you love and all sorts of unexpected items.Sam’s Club focuses on providing members with exclusive savings and quality merchandise, as well as services like Delivery from Club and Curbside Pickup, savings on fuel, full-service Pharmacy and more. We offer our members the most choices on how to shop with us, anywhere, any time.With over 40 years of innovating in the category, Sam’s Club continues to redefine club membership shopping with its curated assortment of quality fresh food and Member’s Mark® items, in addition to market leading technologies and services like Scan & GoTM️, curbside pickup and home delivery. Visit the Sam's Club Newsroom, shop at SamsClub.com or connect with Sam's Club on LinkedIn, X, Facebook, Instagram, TikTok and Pinterest.

Founded in 1983
Bentonville, Arkansas, USA
47K employees (5,266 in marketing)
53% recommend to a friend
62% CEO approval

Traffic Signals

Monthly Visitors
46.6M
Monthly Google Ads Budget
$192.7K
Traffic Source Mix
Search
24%
Direct
68.3%
Referral
4.6%
Social
0.6%
Paid
2.3%

Headcount Trend

Current headcount: ~46.7K

Marketing Team

Marketing Team Size
3,807 (8% of company)
Median Career Experience
15 years
Median Tenure
5.8 years
Marketing Roles Posted (Last 30 Days)
9

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