Responsibilities

• Define Data Strategy & Measurement Foundations: Partner with Lifecycle Marketing, Creative Operations & PMM to surface their data needs and key questions
• Define data collection structures and how signals connect to business outcomes
• Establish KPI and metric frameworks — often where none previously existed
• Design analytical solutions from a blank page when existing tools or processes don’t apply
• Document methodologies so insights are repeatable and accessible to non-technical stakeholders
• Marketing Measurement & Attribution: Operationalize and maintain MRAM across 13 channels
• Execute multi-touch attribution analyses with consistent methodology
• Expand MRAM coverage as new channels and teams onboard
• Reporting & Dashboard Development: Build and maintain marketing performance dashboards for leadership and cross-functional teams
• Create OKR dashboards that tie marketing activities to business outcomes

Requirements

• 3+ years in a data analyst, marketing analyst, or business analyst role
• Advanced SQL — complex queries on large datasets
• BI & data visualization — Tableau, Looker, Power BI or equivalent
• Marketing data experience — paid media, email, web analytics, funnel metrics
• Strong analytical thinking — raw data to actionable insight, independently
• Excellent communication — explains complex analysis clearly to non-technical audiences
• Bachelors degree in Statistics, Mathematics, Economics, Marketing, CS, or related
• Bachelor's degree in Business, Marketing, Communications, or related field and 1 year's experience in marketing or related field OR 5 years' experience in marketing or related field.
• Preferred qualifications include Marketing or related field
• Masters: Business Administration

Preferred

• Attribution modeling — multi-touch, time decay, incrementality
• Python or R for analysis and automation
• Marketing measurement frameworks — OKRs, ROAS, brand vs. performance
• Large-scale data tools — BigQuery, Snowflake, Databricks
• Retail media, e-commerce, or digital advertising experience

Benefits

• At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet.
• Health benefits include medical, vision and dental coverage.
• Financial benefits include 401(k), stock purchase and company-paid life insurance.
• Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
• Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
• You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes.
• The amount you receive depends on your job classification and length of employment.
• It will meet or exceed the requirements of paid sick leave laws, where applicable.
• For information about PTO, see https://one.walmart.com/notices.
• Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities.