Manager, Marketing (Paid Media & Digital Campaign) at Consumer Technology Association | Arlington, VA

Consumer Technology Association

Manager, Marketing (Paid Media & Digital Campaign)

Arlington, VA (On-site)

Salary Not AvailableManager5+ years expFull time

Posted 3 months ago

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Job Summary

Drive paid media strategy and execution across search, social, and programmatic channels to maximize ROI.

Must-have: 5+ years in marketing/digital advertising with Google Ads, Meta, and programmatic experience.
Standout: Ability to align marketing efforts with sales and cross-functional teams to drive revenue opportunities.

Job Description

Responsibilities

Lead strategy, execution, and optimization of paid media campaigns across search, social, and programmatic channels.
Manage agency partners, budgets, and performance to drive efficient, measurable results.
Analyze campaign performance and translate data into actionable insights and recommendations.
Develop and test audience targeting, messaging, and creative to improve campaign effectiveness.
Support the development and execution of integrated marketing campaigns across digital channels.
Build clear, compelling presentations, reports, and marketing materials to communicate performance, strategy, and opportunities to internal stakeholders.
Partner with sales and cross-functional teams to align marketing efforts with business goals and revenue opportunities.
Contribute to broader marketing initiatives, including email, content, and event support as needed.
Identify new opportunities, platforms, and strategies to improve marketing performance and efficiency.
Stay current on digital marketing trends, tools, and best practices.

Requirements

Experience: 5+ years in marketing, project management, or digital marketing.
Education: BS in Marketing, Communications, Business, or a related field.
Bachelor’s degree in communications, marketing, business, or related field preferred, or commensurate experience.
Strong experience in paid media and digital advertising (Google Ads, Meta, programmatic platforms).
Ability to manage and optimize campaigns with a focus on performance, efficiency, and ROI.
Analytical mindset with experience in campaign reporting, insights, and optimization.
Strong communication skills with the ability to build presentations and clearly communicate data and strategy.
Solid understanding of broader marketing channels including email, content, and SEO.
Experience with marketing analytics tools (Google Analytics/GA4) and CRM platforms (Salesforce preferred).
Strong project management skills and ability to manage multiple priorities.
Ability to work across teams and contribute to a range of marketing initiatives.
Experience with Salesforce Journey Builder a plus, but not a criteria.

Preferred

Salesforce Journey Builder experience is a plus

Consumer Technology Association

Since 1924, the Consumer Technology Association (CTA)® has played a leading role as an advocate for the technology industry and a catalyst for innovation. Our members represent more than 1300 companies who are all working to move technology forward, together. Producer of CES.

Founded in 1924

Arlington, Virginia, USA

365 employees (56 in marketing)

www.CTA.tech