Responsibilities

• Own and govern the end-to-end lead lifecycle, including lead routing, Rules of Engagement (ROE) between Marketing and Sales, and ensuring handoff quality.
• Act as a key integration and escalation point across Marketing, Sales Ops, Corporate Marketing, and Data teams to ensure alignment and resolve conflicts in GTM processes.
• Ensure readiness and validation for major platform transitions (e.g., routing, scoring, CMS, chat), safeguarding attribution, routing, and reporting from degradation during changes.
• Exercise executive-level judgment to distinguish between transitional noise and true performance signals, providing clear and reliable insights to leadership during periods of change.
• Develop and execute a strategy to leverage AI for the automation of marketing and operational workflows, including campaign optimization, lead scoring, and content personalization.
• Lead the strategy and implementation of AI-powered automation to enhance campaign targeting, personalization, and efficiency.
• Ensure seamless data integration and workflow automation across all marketing and sales platforms.
• Build and lead the product marketing analytics function, establishing key performance indicators (KPIs) and dashboards to measure marketing performance.
• Create and maintain dashboards and reports to track performance against goals and to provide visibility into product marketing's impact.
• Develop and implement attribution models to track and measure the ROI of all marketing activities, from top-of-funnel awareness to sales pipeline contribution.
• Translate complex data into clear, actionable insights and strategic recommendations for the marketing team and executive leadership.
• Develop and execute a comprehensive marketing operations strategy that aligns with the company's business objectives.
• Partner with finance and product marketing leadership on budget tracking, forecasting, and spend analysis to ensure a positive return on investment.
• Drive the adoption of a data-centric approach throughout the product marketing organization.