Own end-to-end marketing analytics, turning data into ROI decisions across global campaigns, luxury-brand context, and cross-functional data infrastructure.

• Data Management and Modeling: Liaise with multifunctional teams (Tiffany, LVMH) to identify sophisticated modeling opportunities (e.g., attribution, lifetime value, predictive analytics, MMM, segmentation).
• Collect and integrate data from various platforms (e.g., Total marketing tracker, Google Analytics, social media, ad platforms, CRM, email, website analytics, internal/external dashboards).
• Maintain data accuracy, consistency, and integrity.
• Develop and maintain data dashboards and reports for marketing and media campaign KPIs.
• Performance Analysis and Insight Generation: Analyze marketing and media campaign performance, identifying trends and anomalies.
• Conduct in-depth analysis of audience behavior, campaign effectiveness, and conversion funnels.
• Evaluate the ROI of marketing channels and initiatives.
• Analyze total marketing and media spend by market, by collection to ensure sufficiency and appropriate support of collections globally
• Translate complex data into clear, actionable insights and strategic recommendations.
• Ensure regional and global marketing teams deliver actionable, high-quality insights for strategic decisions and ROI optimization.