Responsibilities

• Eye Segment Leadership: Serve as the expert in the Eye category, translating consumer insights, market analysis, and competitive intelligence into strategies that drive growth.
• Eye Segment Leadership: Lead cross-functional partners to develop strategies that expand core and new product lines, increasing share, sales, and profit.
• Eye Segment Leadership: Partner with Finance, Sales Planning, Demand, and other cross-functional partners align monthly variances between budget, forecast, and demand
• Go-To-Market Strategy & Execution: Partner with cross-functional teams to develop and execute holistic commercialization and activation strategies and ensure excellence in execution.
• Go-To-Market Strategy & Execution: Partner with Sales and Trade Marketing to strengthen brand presence at major retailers (Amazon, Walmart, Target, etc).
• Go-To-Market Strategy & Execution: Brief internal teams on activation plans and ensure alignment across channels.
• Omnichannel Brand Communications: Lead the end-to-end display development process for RCC, Tools, and Almay, collaborating with Trade, Creative, and Structure teams.
• Omnichannel Brand Communications: Ensure consistent, compelling brand messaging across in-store displays, walls, retail environments, and eCommerce platforms.
• Omnichannel Brand Communications: Partner with Retail Experience to deliver impactful in-store graphics and messaging aligned with brand priorities.
• Omnichannel Brand Communications: Partner with Digital / eCommerce teams to adapt innovation toolkits and activation programs for retail.com and Amazon, ensuring digital assets are cohesive with in-store executions.

Requirements

• Bachelor’s degree required; MBA preferred.
• Minimum of 5 years of experience in brand marketing (operational preferred over innovation), omnichannel communications experience a plus.
• CPG experience strongly preferred, beauty is a plus.
• Strong understanding of retail environments, eCommerce platforms, and consumer behavior.
• Proven ability to manage cross-functional projects and timelines.

Nice To Have

• MBA preferred
• Omnichannel communications experience a plus
• Experience with Power BI, Circana, or Nielsen data a plus

Benefits

• Employees are eligible for medical, dental, and vision benefits.
• Employees are covered by the company-paid basic life insurance policy and company-paid short-term disability insurance (the benefit commences upon hire and allows for a portion of base salary for up to 26 weeks if you are disabled).
• Other benefits offered to employees include but are not limited to the following: long-term disability, supplemental life insurances, flexible spending accounts, critical illness insurance, group legal, identity theft protection, etc.
• Employees are also able to enroll in our 401k Retirement Savings Plan.
• 3 weeks of vacation, pro-rated based on date of hire for the 1st year of employment and twelve paid holidays throughout the calendar year. Vacation will depend on role.