Responsibilities

• Eye Segment Leadership: Serve as the expert in the Eye category, translating consumer insights, market analysis, and competitive intelligence into strategies that drive growth.
• Eye Segment Leadership: Lead cross-functional partners to develop strategies that expand core and new product lines, increasing share, sales, and profit.
• Eye Segment Leadership: Conduct ongoing analysis of category dynamics and competitive activity to identify opportunities.
• Eye Segment Leadership: Partner with Finance, Sales Planning, Demand, and other cross-functional partners align monthly variances between budget, forecast, and demand
• Go-To-Market Strategy & Execution: Partner with cross-functional teams to develop and execute holistic commercialization and activation strategies and ensure excellence in execution.
• Go-To-Market Strategy & Execution: Partner with Sales and Trade Marketing to strengthen brand presence at major retailers (Amazon, Walmart, Target, etc).
• Go-To-Market Strategy & Execution: Brief internal teams on activation plans and ensure alignment across channels.
• Omnichannel Brand Communications: Lead the end-to-end display development process for RCC, Tools, and Almay, collaborating with Trade, Creative, and Structure teams.
• Omnichannel Brand Communications: Ensure consistent, compelling brand messaging across in-store displays, walls, retail environments, and eCommerce platforms.
• Omnichannel Brand Communications: Partner with Retail Experience to deliver impactful in-store graphics and messaging aligned with brand priorities.

Requirements

• Bachelor’s degree required
• MBA preferred
• Minimum of 5 years of experience in brand marketing
• Experience CPG strongly preferred, beauty is a plus
• Strong understanding of retail environments, eCommerce platforms, and consumer behavior
• Proven ability to manage cross-functional projects and timelines
• Experience in omnichannel communications is a plus

Preferred

• MBA preferred
• Experience with Power BI, Circana, or Nielsen data a plus
• Experience CPG strongly preferred, beauty is a plus
• Omnichannel communications experience a plus

Benefits

• medical, dental, and vision benefits
• company-paid basic life insurance policy
• company-paid short-term disability insurance
• long-term disability
• supplemental life insurances
• flexible spending accounts
• critical illness insurance
• group legal
• identity theft protection
• 401k Retirement Savings Plan