Manager, Marketing FONO

Los Angeles, CA (On-site)

$82K/yr – $100K/yrManager4+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the artist branding and narrative strategy, shaping cross-channel campaigns and always-on fan engagement to convert cultural insights into story-led marketing across streaming and social platforms.

  • Brand narrative & fan-fandom: build cohesive artist stories across Spotify, YouTube, TikTok, and Twitch.
  • Direct-to-consumer tactics: plan artist-focused campaigns that drive activation and engagement.
  • Channel-agnostic text & assets: produce clear, compelling copy for websites, social, and print ads.

Job Description

Own the artist branding and narrative strategy, shaping cross-channel campaigns and always-on fan engagement to convert cultural insights into story-led marketing across streaming and social platforms.

  • Create artist brand strategies focused on building narrative and super fandoms.
  • Plan Direct to consumer tactics focused on developing artists.
  • Responsible for ensuring an always-on fan facing strategy with the artist.
  • Responsible for producing engaging, clear text for different advertising channels such as websites, social media and print ads.
  • Have an awareness of Music Culture and how the artist can fit in and drive the narrative to reflect culture.
  • Create and Implement artist brand and narrative guidelines. Must have a strong knowledge base of Spotify / YouTube / Apple Music and their charts as well as understanding platforms of Twitch, Tik Tok, Reddit, Soundcloud and discord.
  • Professional presentation tool knowledge is a MUST (Power Point, Sheets, Keynote, Canva among others) as well as adobe creative suite knowledge (Photoshop, illustrator)

Universal Music Group

3.7 Glassdoor

Universal Music Group (UMG) is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising and audiovisual content in more than 60 countries. Featuring the most comprehensive catalog of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to artistry, innovation and entrepreneurship, UMG fosters the development of services, platforms and business models in order to broaden artistic and commercial opportunities for our artists and create new experiences for fans. Universal Music Group's labels include A&M Records, Astralwerks, Blue Note Records, Capitol Christian Music Group, Capitol Records, Capitol Records Nashville, Caroline, Decca, Def Jam Recordings, Deutsche Grammophon, Disa, Emarcy, EMI Records Nashville, Fonovisa, Geffen Records, Harvest, Interscope Records, Island Records, Machete Music, MCA Nashville, Mercury Nashville, Mercury Records, Motown Records, Polydor Records, Republic Records, Universal Music Latino, Verve Label Group, Virgin Records, Virgin EMI Records, as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world. UMG's catalog is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). UMG also includes Universal Music Publishing Group, one of the industry's premier music publishing operations worldwide and Bravado, the leading provider of consumer, lifestyle and branding services to recording artists and entertainment brands around the world. Universal Music Group is a Vivendi company. Find out more at: http://www.universalmusic.com.View our current career opportunities at: http://www.umusiccareers.com

Founded in 1934
Santa Monica, California, USA
19K employees (8,504 in marketing)
65% recommend to a friend
74% CEO approval

Traffic Signals

Monthly Visitors
352.6K
Traffic Source Mix
Search
55.2%
Direct
34%
Referral
6.9%
Social
3.5%
Paid
0.4%

Headcount Trend

Current headcount: ~18.7K

Marketing Team

Marketing Team Size
2,960 (16% of company)
Marketing Roles Posted (Last 30 Days)
11

Funding

Total Funding
$8.6B
Last Raise
Post IPO Debt, 3 years ago

Recent News