Responsibilities

• Own performance outcomes and optimization roadmap for full-funnel digital acquisition strategies including SEO/SEM, paid search, paid social, email automation, retargeting, and affiliate programs.
• Conduct continuous competitive monitoring, market, and customer research and analyze program performance to identify emerging trends, best practices, and insights to optimize acquisition, conversion, retention, and AOV.
• Plan and execute full‑funnel digital marketing campaigns across paid search, paid social, email automation, retargeting, and affiliate programs
• Optimize campaign performance using data-driven insights (ROAS, CAC, LTV).
• Lead cross-functional alignment through MLR-ready messaging frameworks and channel-ready content governance
• Develop and own digital customer journeys and ensure consistent, high‑quality experiences across channels
• Oversee and optimize UX, navigation, product pages, checkout flow, and landing pages to maximize conversion
• Lead A/B testing roadmap and continuous performance improvements.
• Ensure alignment of digital content with commercial priorities, scientific messaging, and regulatory requirements
• Coordinate products: manage online product launches, pricing, promotions, and product availability across digital sales channels, including:

• Marketplaces (e.g., Amazon, Walmart, specialty nutrition or medical platforms)
• B2B procurement platforms (where strategically relevant)
• Distributor and partner online ordering systems

• Collaborate with supply chain on stock levels and forecast accuracy.
• Coordinate digital shelf excellence on third party platforms (content, ratings, reviews).
• Monitor and report on brand, channel, and campaign performance; implement dashboards & KPIs (traffic, sales, funnel performance, retention, and subscription metrics) to drive continuous improvement
• Develop data‑driven insights using GA4, Power BI, CRM, and CDP tools and prepare recommendations to improve ROI, accelerate growth, and enhance customer loyalty
• Establish operating cadence, KPI dashboards, and executive-ready performance narrative on eCommerce initiatives, milestones, and risks to stakeholders and management, ensuring transparency and alignment.
• Collaborate closely with Sales, Regulatory, Medical Affairs, Legal, Quality, Supply Chain, Customer Service, and IT
• Ensure all promotional activities meet regulatory requirements and standards (FTC, FDA, HIPAA, privacy/ consent beyond HIPAA, claims accuracy)