Responsibilities

• Develop and execute a comprehensive demand generation strategy aligned with business growth and revenue objectives.
• Create and manage integrated marketing campaigns across organic search, paid search, email marketing, content marketing, social media, and retargeting channels.
• Develop lead generation and lead nurturing programs designed to increase marketing-qualified leads (MQLs), sales-qualified leads (SQLs), and pipeline contribution.
• Partner with Sales leadership to optimize lead handoff processes, lead quality, and funnel conversion rates.
• Collaborate with internal stakeholders and agency partners to execute digital campaigns that drive demand and accelerate customer acquisition.
• Establish annual, quarterly, and monthly demand generation goals and performance benchmarks.
• Develop and maintain a comprehensive SEO roadmap designed to increase organic traffic, search visibility, and lead conversion.
• Conduct content gap analyses, keyword research, competitor analyses, audience research, and SERP landscape evaluations to identify growth opportunities.
• Develop and execute SEO strategies that support both brand awareness and lead generation objectives.
• Monitor search performance and continuously refine strategies based on emerging opportunities and market trends.

Requirements

• Expertise in demand generation, digital marketing, SEO, content strategy, and lead generation best practices.
• Strong understanding of marketing funnels, customer acquisition strategies, and lifecycle marketing.
• Experience developing and executing multi-channel marketing campaigns.
• Advanced analytical skills with the ability to translate data into actionable business strategies.
• Strong understanding of technical SEO principles, website architecture, crawlability, indexing, and site performance.
• Familiarity with marketing automation platforms and CRM systems.
• Experience with conversion rate optimization (CRO), lead management, and performance marketing.
• Strong project management and organizational skills.
• Excellent written, verbal, and presentation skills.
• Ability to influence stakeholders and communicate effectively across all organizational levels.

Benefits

• Medical - multiple medical plans are available to choose from
• Short and long-term disability and life insurance
• Health savings and flexible spending accounts
• Generous time off policy starting with 3 weeks of paid vacation, 7 days of paid sick time, and 12 paid holidays
• 8 hours of paid volunteer time off
• 8 weeks of paid parental leave for both Moms and Dads
• Company matched 401(k)
• Tuition reimbursement
• Expanded mental health coverage and employee assistance programs
• Other voluntary benefits include critical illness, accident and hospital indemnity, pet insurance, identify theft, and legal assistance