Responsibilities

• Write compelling, mission-driven content that emphasizes the potential of all youth through emotionally engaging storytelling and that amplifies the impact of our programs.
• Develop and execute strategies to increase organizational brand awareness and visibility, relentlessly pursuing external partnerships that highlight the work of the organization and develop a wider public awareness of Youth Guidance’s mission and impact.
• Create high-impact print and electronic materials with consistent branding and amplification of core messages in communications across all programs and geographies.
• Identify development and programmatic marketing needs and partner with appropriate staff to meet those needs with compelling collateral pieces, digital media and other strategies.
• Write copy, direct design and layout and manage print production of brochures and marketing pieces.
• Manage internal and external email marketing calendar, plans and implementation of emails to Youth Guidance on multiple platforms including Mailchimp and SharePoint.
• Develop processes to ensure email accuracy, accessibility, and deliverability. Manage email metrics as part of marketing dashboard.
• Assist with updating the website via WordPress, including blogs, resources, events.
• Aid in content audit to ensure accuracy across site of information.
• Streamlines communication for internal initiatives such as but not limited to recruitment, training/organizational development, employee retention and recognition programs, organization announcements and exciting new processes.