Responsibilities

• Manage LINK’s brand presence across all digital platforms (LinkedIn, Instagram, Facebook, etc.).
• Develop and maintain a comprehensive monthly social media calendar that reflects our organizational priorities, program activities, events, and Scholar achievements across departments.
• Create and design social media graphics, marketing materials, and digital content using Canva or similar design platforms, ensuring alignment with the LINK brand & guidelines.
• Schedule and publish posts regularly across social media platforms to maintain a consistent and engaging digital presence.
• Create short-form video content for social media and organizational storytelling (e.g., program highlights, Scholar stories, event recaps, and promotional content).
• Identify opportunities to capture and produce video content that elevates our impact and strengthens audience engagement.
• Develop content strategies that ensure posts are substantive, mission-driven, and impactful, rather than simply maintaining activity.
• Monitor social media platforms daily and respond appropriately to comments and messages.
• Identify opportunities to elevate Scholar voices, program milestones, donor engagement, and organizational impact.
• Identify, develop, and write compelling stories that highlight the experiences and achievements of Scholars, Mentors, and the broader LINK community.