Responsibilities

• Develop and implement annual strategic marketing plans aligned to business objectives, including content-driven campaigns, events, and market-facing programs.
• Serve as the primary liaison between Marketing and cross-functional partners (Business Units, Sales, Account Management, Finance, Operations), ensuring alignment on priorities, goals, and outcomes.
• Provide leadership and direction to team members, responsible for day-to-day content development, campaign execution, and program implementation.
• Manage, lead, coach, and develop team members to drive performance, engagement, and long-term retention while fostering a culture of accountability and continuous improvement.
• Lead and execute integrated inbound and outbound marketing initiatives that drive engagement, demand generation, and pipeline growth.
• Lead development of persona-driven, brand-aligned content across multiple formats (webinars, events, conferences, podcasts, blog posts, bylined articles, etc.) to increase traffic, engagement, and qualified leads.
• Present campaign performance data, market insights, and strategic recommendations to internal stakeholders, driving informed decision-making focused on results over tactics.
• Manage and track a comprehensive marketing budget, ensuring effective allocation of resources and financial accountability.

Requirements

• 6–8 years of experience in B2B content marketing, marketing communications, or a related field (STM publishing or academic services/software experience a plus)
• Bachelor’s degree in Marketing or a related discipline, or equivalent experience.
• Demonstrated success developing persona-driven, data-informed content and campaign strategies that drive measurable business results.
• Experience building and managing annual marketing plans and budgets, translating business goals into actionable marketing strategies, and partnering effectively with diverse internal stakeholders.
• Strong project management skills with the ability to lead initiatives independently, manage competing priorities, and operate at both strategic and detailed levels.
• Excellent communication skills, including writing, editing, presentation development (PowerPoint), and public speaking.
• Proficiency in Microsoft Office and familiarity with CRM and marketing automation platforms (e.g., Salesforce, Pardot); experience with project management tools (e.g., Asana, Smartsheet, Jira, Basecamp) a plus.
• Analytical mindset with experience reviewing campaign data, identifying market trends, and optimizing programs based on performance insights and evolving best practices.

Preferred

• STM publishing or academic services/software experience a plus.

Benefits

• CCC provides excellent benefits.