Responsibilities

• Lead the development and execution of innovative creative concepts across all platforms.
• Partner with the agency director and leadership team on evolving the strategy of Ironworks.
• Cultivate and maintain strong relationships with clients, internal teams, and external partners to understand their goals and deliver impactful creative solutions.
• Translate business strategy into effective creative execution.
• Support marketing and business unit leadership in the evaluation, development and refinement of creative marketing concepts at the individual project, program and industry levels.
• Team with account managers and marketing strategists in focusing and translating business partner needs into smart, measurable creative strategies.
• Contribute strategic ideas and innovative thinking that support business objectives.
• Enable and support the creative teams in the development of fresh, compelling creative concepts that add to the Caterpillar customer experience and build the brand.
• Ensure copy is customer focused and portrays Caterpillar “voice” across print and digital channels.
• Work with functional team supervisors to refine workflow processes to better meet high-volume, high-quality program demands.
• Actively contribute higher-level ideas and messaging that positions and differentiates Caterpillar from our competition.
• Keep abreast of business climate changes, including insight into industry, competitive, target audience and marketplace changes.
• Be aware of major cross-enterprise initiatives, marketing and publicity programs, representing and addressing channel concerns and needs as appropriate.
• Review and approve all creative marketing collateral for quality excellence prior to delivery to clients.
• Provide overall creative direction and feedback for a team of writers, designers, photographers and videographers to create strategic, cutting-edge, targeted campaigns.
• Monitor team performance and give guidance when needed
• Support forecasting and budget management for the creative team.

Requirements

• Bachelor’s degree preferred in Marketing or Communications or equivalent working experience
• Agency experience required
• Experience leading a creative team.
• Experience with a wide array of media including print, broadcast, digital, outdoor and events/displays.
• Understanding of all aspects of print and interactive design, as well as copywriting.
• Strong, flexible strategic thinker with vision.
• Demonstrated ability to lead through influence across stakeholders, team members and Enterprise teams.
• Strong communication, presentation, organization, and stakeholder management skills.

Preferred

Benefits

• Medical, dental, and vision benefits*
• Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
• 401(k) savings plans*
• Health Savings Account (HSA*)
• Flexible Spending Accounts (FSAs*)
• Health Lifestyle Programs*
• Employee Assistance Program*
• Voluntary Benefits and Employee Discounts*
• Career Development*
• Incentive bonus*
• Disability benefits
• Life Insurance
• Parental leave
• Adoption benefits
• Tuition Reimbursement
• These benefits also apply to part-time employees