Responsibilities

• Own the development and deployment of automated email campaigns across lifecycle stages—RFI, App Start, App Complete, Deposit, and Enroll.
• Develop complex, multi-step journeys in Journey Builder, including decision splits, event triggers, entry criteria, and re-entry logic.
• Use Automation Studio to manage SQL-based segmentation, data imports, data extracts, and recurring automations.
• Create dynamic, personalized content using AMPscript, dynamic content blocks, and personalization strings.
• Build and manage complex multi-step workflows and triggered email journeys using Salesforce Marketing Cloud / Journey Builder, and Mailchimp.
• Create and manage dynamic content blocks, personalization tokens, and segmentation logic for increased relevance and engagement.
• Collaborate with Retention Marketing, Recruitment, and Admissions teams to map and maintain lifecycle journeys that align with recruitment goals.
• Identify opportunities to refine or expand email sequences to improve conversion rates and student engagement.
• Partner with SEO stakeholders to align messaging across channels and ensure consistency between organic search entry points and email nurture paths.
• Support optimization of landing pages tied to email campaigns by reviewing metadata, content structure, and on-page elements that influence search visibility and conversion.

Requirements

• 4–6+ years of experience in email marketing and marketing automation, ideally in higher education, tech, or performance-driven organizations.
• Hands-on expertise with Salesforce Marketing Cloud (preferred), including Journey Builder, Automation Studio, Contact Builder, Data Extensions, SQL, and AMPscript.
• Prior experience using AI tools for marketing workflows, content generation, personalization, or automation.
• Strong knowledge of email best practices, lifecycle marketing, segmentation, and A/B testing.
• Experience building automated, data-driven journeys that align with the lead lifecycle.
• Familiarity with HTML/CSS for email template creation.
• Prior experience with Salesforce Agentforce is a plus
• Working knowledge of SEO fundamentals, including keyword strategy, on-page optimization, and content performance analysis.
• Experience collaborating with SEO, content, or digital teams to align messaging and optimize landing pages.
• Strong analytical skills and comfort working with metrics to guide campaign improvements.
• Excellent project management and communication skills.
• Experience working cross-functionally with creative, CRM, and content teams.

Preferred

• 4–6+ years of experience in email marketing and marketing automation, ideally in higher education, tech, or performance-driven organizations.
• Hands-on expertise with Salesforce Marketing Cloud (preferred), including Journey Builder, Automation Studio, Contact Builder, Data Extensions, SQL, and AMPscript.
• Prior experience using AI tools for marketing workflows, content generation, personalization, or automation.
• Strong knowledge of email best practices, lifecycle marketing, segmentation, and A/B testing.
• Experience building automated, data-driven journeys that align with the lead lifecycle.
• Familiarity with HTML/CSS for email template creation.
• Prior experience with Salesforce Agentforce is a plus
• Working knowledge of SEO fundamentals, including keyword strategy, on-page optimization, and content performance analysis.
• Experience collaborating with SEO, content, or digital teams to align messaging and optimize landing pages.
• Strong analytical skills and comfort working with metrics to guide campaign improvements.
• Excellent project management and communication skills.
• Experience working cross-functionally with creative, CRM, and content teams.