Manager, Loyalty and Personalized Offers

New York City, NY (On-site)

$81K/yr – $135K/yrManager3+ years expFull time

Posted 2 weeks ago

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Job Summary

Shape and own Macy’s loyalty partnership program strategy and end-to-end activation with cross-functional teams, driving offers, testing, and cross-channel experiences to lift customer lifetime value.

  • Loyalty Strategy & Partnerships: define objectives, GTM plans, and technology/communication roadmaps with the Sr. Manager.
  • Offer Development & Activation: manage opportunities, optimize assets, execute plans, and run day-to-day partner relationships.
  • Test & Learn & KPI Focus: run experiments, monitor loyalty KPIs, optimize timing, and maximize impact on value and cadence.

Job Description

Responsibilities

  • Partner with the Sr. Manager, Loyalty Offers to shape Macy’s loyalty partnership strategy, including program objectives, go-to-market plans, and the technology and communication roadmap.
  • Lead the end-to-end management of key loyalty partnerships by identifying opportunities that enhance customer value, optimizing partnership assets, executing activation plans, and managing day-to-day partner relationships.
  • Develop and launch strategic loyalty offers in collaboration with Marketing Effectiveness, Analytics, and Merchandise Marketing partners.
  • Design and execute test-and-learn strategies to drive innovation, evaluate performance against key loyalty KPIs, increase customer lifetime value, and optimize offer timing and cadence.
  • Influence cross-functional partners to develop and expand credit and loyalty promotions and programs while ensuring strategic alignment, mutual business value, brand compliance, and marketing effectiveness.
  • Manage and enhance the omnichannel customer experience related to loyalty partnerships and offers, including the supporting roadmap.
  • Analyze partnership and offer performance and communicate results, insights, and recommendations to key stakeholders.
  • Monitor competitive loyalty programs and market activity to inform strategy and ensure an effective competitive response.
  • Maintain regular, dependable attendance and punctuality.
Macy's logo

Macy's

3.3 Glassdoor

Bloomingdale’s is America’s only nationwide, full-line, upscale department store. A division of Macy’s Inc., it currently operates 32 Bloomingdale's stores, 21 Bloomingdale's The Outlet stores, and four Bloomie's stores in California, Connecticut, Florida, Georgia, Hawaii, Illinois, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Texas, Virginia, and Washington. In addition, Bloomingdale's has an international presence with a location in Dubai and Kuwait. We are currently looking for leaders who will help shape our future. At Bloomingdale’s, we seek talented creative people with a passion and entrepreneurial spirit who enjoy the fast paced, exciting world of retail. Having a strong interest in fashion as well as being a natural collaborator helps! In short, we want people with a desire to grow professionally as well as personally because at Bloomingdale’s we provide the tools for both.When you join the Bloomingdale’s family, you are now part of an organization deeply committed to giving back to the communities near and afar. Through strategic philanthropic marketing campaigns or local grass roots efforts, Bloomingdale’s is committed to making a difference.Although Bloomingdale’s is part of a Fortune 100 Corporation, we hold true to the family values of our founding brothers, Joseph and Lyman Bloomingdale. As large as we may become, we will remain intimate and operate Bloomingdale’s with the utmost integrity like a family run business.At Bloomingdale’s, we will always have passion for the business and compassion for each other.

New York, New York, USA
7.5K employees (1,121 in marketing)
50% recommend to a friend
62% CEO approval

Traffic Signals

Monthly Visitors
18.8M
Monthly Google Ads Budget
$1.8M
Traffic Source Mix
Search
28.3%
Direct
64.3%
Referral
4.7%
Social
1.3%
Paid
1.1%

Headcount Trend

Current headcount: ~7.5K

Marketing Team

Marketing Team Size
612 (8% of company)
Marketing Roles Posted (Last 30 Days)
13

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