Manager, Local Marketing Operations

New York City, NY (On-site)

$120K/yr – $130K/yrManager5+ years expFull time

Posted 4 weeks ago

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Job Summary

Own and coordinate hyper local marketing for a multi-club portfolio, aligning presales, renovations and club initiatives with cross-functional teams to drive lead gen, awareness and retention at the local level.

  • Local ownership: Own campaigns across the portfolio and serve as the single point of contact for club teams.
  • Cross-functional alignment: Partner with growth, digital, brand, and social to execute locally relevant campaigns.
  • Performance discipline: Track results and report to stakeholders to optimize spend and impact.

Job Description

Responsibilities

  • Execute local marketing campaigns and initiatives across presale, renovations and special projects, and local marketing for clubs throughout the portfolio
  • Serve as the primary point of contact for club teams across the portfolio for all local marketing requests, questions, and needs
  • Partner with the Senior Manager, Strategic Focus Club Marketing and Senior Director, Local Marketing to evaluate challenges raised by club teams (e.g., lead generation, awareness, retention) and help build and execute relevant hyper local strategies to address those challenges
  • Maintain relationships with in-club teams (general/associate managers, membership advisors, RVPs) to support execution of local marketing initiatives
  • Partner with cross-functional marketing teams, including growth, digital, brand, and social, to execute campaigns at the local level
  • Manage the Local Marketing budget, ensuring efficient allocation and spend across the portfolio
  • Track campaign performance and share regular reporting with key stakeholders
Equinox logo

Equinox

3.4 Glassdoor

Equinox Group is a high growth collective of the world’s most influential, experiential, and differentiated lifestyle brands that includes Equinox Fitness Clubs, SoulCycle, and Equinox Hotels Equinox was built on the notion that fitness can empower a life well-lived and foster a strong community of high-performance individuals. Throughout its 30-year history, Equinox continues to lead and disrupt the category it singularly defined, operating over 100 full-service fitness clubs globally across major U.S. cities including New York, Los Angeles, Miami and San Francisco as well as London, Toronto and Vancouver, each featuring bespoke design in an unparalleled luxury environment. Grounded in the core tenets of Movement, Nutrition and Regeneration and backed by a Health Advisory Board of industry-leading experts across these disciplines, Equinox provides a holistic lifestyle experience for its members with best-in-class offerings inclusive of signature Group Fitness classes, Personal Training, Pilates, Spa, apparel at The Shop, travel, and more. In everything we do, we create the possibility for people to maximize the potential within themselves. We sweat the details. Our highly collaborative teams sweat the details to help each other deliver the Equinox experience that enables our members to achieve results. At Equinox, we are looking for people who match our experience: to go further and want more. We aren’t just a company; we are a community vested in each other’s success. If you are a high performing individual who is passionate about winning and inspiring others, then we are excited to discuss career opportunities with you. Discover how you can dream big, work hard, and find your success with us. To learn more please visit, https://careers.equinox.com

Founded in 1991
New York, New York, USA
9.6K employees (242 in marketing)
57% recommend to a friend
57% CEO approval

Traffic Signals

Monthly Visitors
803.6K
Monthly Google Ads Budget
$161.4K
Traffic Source Mix
Search
48.6%
Direct
43.6%
Referral
6.2%
Social
0.7%
Paid
0.7%

Headcount Trend

Current headcount: ~9.6K

Marketing Team

Marketing Team Size
113 (1% of company)
Median Career Experience
11 years
Median Tenure
4 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$1.8B
Last Raise
$1.8B
Private Equity, 2 years ago

Funding History

  • Mar 2024
    Debt Financing
  • Mar 2024
    Private Equity • $1.8B
  • Feb 2020
    Private Equity

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