Responsibilities

• Monitor Channel Performance: Act as the daily owner of health metrics for the email channel. You will track performance against goals, provide regular reporting updates, and escalate or solve technical issues as they arise.
• Team Leadership: Manage and mentor a team of analysts (approx. 3-5), focusing on their professional development, workload prioritization, and the delivery of high-quality work.
• Execute the Roadmap: Translate the long-term email vision into actionable plans. You will identify immediate opportunities for improvement and manage the end-to-end execution of new initiatives.
• Drive A/B Testing: Lead the implementation of a robust A/B testing roadmap. This includes planning 6-month cycles, ensuring tests are statistically sound, and analyzing results to inform future campaigns.
• Support Commercial Bets: Execute marketing strategies for key business priorities, such as the Rewards program and Wayfair Verified, ensuring the email channel supports broader company goals.
• Subject Matter Expertise: Develop a deep understanding of our marketing tech stack and operating model to serve as a key point of contact for the email channel.
• Cross-Functional Collaboration: Work closely with Product, Data Science, and Creative teams to ensure marketing assets are launched on time and technical capabilities are utilized effectively.
• Culture Setting: Foster a collaborative and inclusive team environment, serving as a motivator and resource for your direct reports.

Requirements

• Education: Bachelor’s degree in Business, Economics, or a quantitative field preferred.
• Experience: 4–6 years of experience in data-driven marketing, consulting, tech, or strategy. Prior experience specifically within email marketing or CRM is highly preferred.
• Management: 1+ years of experience directly managing or leading others, with a proven ability to delegate and coach junior team members.
• Technical Skills: Proficiency in SQL and data visualization tools (e.g., Looker). Advanced skills in Google Sheets or Excel
• Analytical Mindset: Familiarity with A/B testing fundamentals (significance, sample sizing, and KPI selection)
• Communication: Strong verbal and written communication skills with the ability to present data-driven findings to stakeholders.
• Adaptability: Ability to manage multiple projects at once and pivot quickly in a fast-paced retail environment.

Benefits

• Full health benefits available (Medical, Dental, Vision, HSA/FSA) on day one for eligible employees.
• No-cost access to 2nd.MD, a virtual expert medical consultation and navigation service.
• Global Traveler Health Insurance through GeoBlue.
• 24/7 access to mental, financial, physical and emotional wellbeing support, plus an enhanced offering of therapy and coaching.
• Automatic enrollment into Basic Life and Accidental Death & Disability Insurance.
• 401(k) matching with immediate vesting.
• Paid Parental Leave, Surrogacy & Adoption Reimbursement and Caregiver Services.
• Tuition Reimbursement.
• Wayfair Employee Discount.
• Gym/Fitness Discounts (Wellhub and varying regional memberships).