Responsibilities

• Design and implement (primarily) digitally oriented campaigns to increase student and alumni engagement and participation across the student lifecycle
• Partner with internal teams to create targeted campaigns and incentives to drive key KPIs: referral, GEO/SEO, branded merch revenue
• Develop and execute referral programs that drive prospective student referrals
• Configure, maintain, and optimize the referral platform, including tracking performance and managing referral reward payouts
• Lead strategy and execution of WGU Store campaigns, ensuring alignment with brand guidelines and mission
• Manage vendor relationships, merchandise selection, and inventory for store and student welcome gift programs
• Oversee multi-million-dollar budgets related to referral awards and student welcome gift programs, ensuring effective allocation and ROI
• Partner with Analytics to understand the impact of referrals vis a vis enrollment goals and the MMM

Requirements

• Bachelor’s Degree or 5+ years of experience in Growth, SEO, Ecommerce or CRM
• 2 or more years of experience leading a team or managing people

Preferred

• Experience in higher education or mission-driven organizations
• Experience with organic growth tactics, merchandising, e-commerce
• Experience using change management frameworks such as ADKAR

Benefits

• Full-Time Regular Positions (classified as regular and working 40 standard weekly hours): This is a full-time, regular position (classified for 40 standard weekly hours) that is eligible for bonuses; medical, dental, vision, telehealth and mental healthcare; health savings account and flexible spending account; basic and voluntary life insurance; disability coverage; accident, critical illness and hospital indemnity supplemental coverages; legal and identity theft coverage; retirement savings plan; wellbeing program; discounted WGU tuition; and flexible paid time off for rest and relaxation with no need for accrual, flexible paid sick time with no need for accrual, 11 paid holidays, and other paid leaves, including up to 12 weeks of parental leave.