Manager, Lead Brand Strategy & Governance

Milwaukee, WI (Hybrid)

Salary Not AvailableSenior Level8+ years expFull time

Posted 4 months ago

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Job Summary

Drive brand governance and naming strategy across Rockwell Automation with global scope and cross-functional accountability.

  • Own and operate the brand governance framework across marketing, product, and digital experiences
  • Must-have: Bachelors degree or equivalent work experience
  • Standout: Experience evolving a brand for global expansion and leading naming governance

Job Description

Responsibilities

  • Lead brand strategy initiatives including brand architecture, product and solution naming, and M&A brand integration
  • Own and operate the brand governance framework, including policies, workflows, and compliance
  • Drive company-wide consistency in brand standards across marketing, product, and digital experiences
  • Serve as the primary authority for brand standards and naming protocols
  • Lead the end-to-end naming process, from intake through legal review and approval
  • Maintain a centralized naming architecture, taxonomy, and registry
  • Partner with Product and Portfolio Marketing on naming aligned to customer clarity and differentiation
  • Govern the development and application of logos, sub-brands, visual systems, and iconography
  • Ensure all externally facing assets meet brand, trademark, and legal standards
  • Conduct periodic brand audits and drive remediation plans

Requirements

  • Bachelors Degree or equivalent years of work experience
  • Legal authorization to work in the U.S. We will not sponsor individuals for employment visas, now or in the future, for this job opening.

Preferred

  • 8-15 years of experience in marketing creative and brand strategy
  • Experience working with billion-dollar brands to elevate strategy and grow positive sentiment/reputation
  • Experience evolving a brand so that it can be taken globally into new regions and industries
  • Inspiring and respected leader of people and teams
  • Demonstrate strategic thinking, initiative, and creativity and proven track record for innovation.

Benefits

  • Health Insurance including Medical, Dental and Vision
  • 401k
  • Paid Time off
  • Parental and Caregiver Leave
  • Flexible Work Schedule where you will work with your manager to enjoy a work schedule that can be flexible with your personal life.
  • To learn more about our benefits package, please visit at www. raquickfind.com .

Rockwell Automation

3.7 Glassdoor

At Rockwell Automation, we connect the imaginations of people with the potential of technology to expand what is humanly possible, making the world more intelligent, more connected and more productive. Throughout the world, our flagship Allen-Bradley® and Rockwell Software® product brands are recognized for innovation and excellence.

Founded in 1991
Milwaukee, Wisconsin, USA
22K employees (547 in marketing)
70% recommend to a friend
70% CEO approval

Traffic Signals

Monthly Visitors
1.8M
Monthly Google Ads Budget
$14.8K
Traffic Source Mix
Search
57.4%
Direct
33.4%
Referral
7.5%
Social
0.7%
Paid
0.9%

Headcount Trend

Current headcount: ~21.6K

Marketing Team

Marketing Team Size
389 (2% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Last Raise
$500M
Post IPO Debt, 7 months ago

Funding History

  • May 2025
    Post IPO Debt • $500M
  • Jul 2023
    Grant

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