Responsibilities

• Lead the end-to-end coordination of assigned integrated campaigns and programs
• Manage campaign calendars, milestones, dependencies, stakeholder reviews, action trackers, and launch readiness checklists to keep cross-functional work moving.
• Coordinate campaign execution across digital, paid media, lifecycle / nurture, web, content, partner, and account-based motions.
• Support campaign- and program-level processes including intake, prioritization, classification, planning, review, approval, activation, measurement, and retrospectives.
• Document and improve the campaign development process so it is repeatable, scalable, and easy for global and market teams to follow.
• Identify process gaps, unclear handoffs, or execution bottlenecks and recommend practical ways to improve speed, consistency, and accountability.
• Create templates, playbooks, campaign kits, readiness guidance, and “how-to” materials that help markets activate global campaigns efficiently
• Help ensure the right teams are engaged at the right moments: discovery, design, validation, activation, measurement, and learning.
• Support global / market operating model by clarifying decision points, review windows, input needs, and ownership boundaries across Markets, PMM, and Corp Comms
• Collect market feedback, sales input, and campaign learnings to improve future campaign strategy, content, targeting, and activation quality.

Requirements

• 5–8+ years of experience in integrated marketing, campaign management, demand generation, lifecycle marketing, ABM / ABX, or related B2B marketing roles.
• Experience developing campaign briefs, campaign plans, nurture programs, playbooks, activation calendars, and launch readiness materials.
• Experience managing multi-channel B2B campaigns across digital, paid media, email / nurture, content, events, and account-based motions.
• Strong project management and stakeholder management skills, with the ability to manage timelines, dependencies, reviews, and deliverables across matrixed teams.
• Strong working familiarity with Salesforce and CRM concepts, plus marketing automation or campaign activation platforms such as HubSpot, Salesforce Marketing Cloud Account Engagement, Marketo, Eloqua, Demandbase, or similar tools.
• Excellent written and verbal communication skills, with the ability to simplify complex inputs into clear campaign direction and actionable next steps.

Preferred

• Experience in energy, infrastructure, industrial technology, SaaS, clean tech, or other complex B2B markets with long sales cycles and multi-stakeholder buying groups.
• Experience supporting global-to-regional marketing operating models, including campaign localization, sales alignment, and market feedback loops.
• Familiarity with campaign taxonomy, lifecycle stages, campaign hierarchy, lead / account handoffs, attribution, and dashboard requirements.
• Experience working with agencies or external partners for creative development, paid activation, ABX orchestration, content production, localization, or campaign execution.