Manager I - Social Media

Carlisle, PA (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own and optimize The GIANT Company’s social presence across major platforms, turning content and engagement into measurable brand impact while collaborating with marketing to weave social into campaigns and stay ahead of trends.

  • Social Strategy & Content Ownership: Define platform-led plans and craft posts, stories, and videos that move brand priorities forward.
  • Performance & Innovation: Analyze metrics, apply insights, and adopt new formats to boost reach and engagement.

Job Description

Responsibilities

  • Manage The GIANT Company's social media platforms across Facebook, Instagram, and TikTok.
  • Develop and execute brand-aligned social strategies that support marketing priorities and customer-first messaging.
  • Create and curate engaging content for posts, stories, and videos to drive audience growth and engagement.
  • Monitor, respond to comments, and maintain a positive brand presence across channels.
  • Collaborate with internal teams to weave social into broader campaigns and initiatives.
  • Track performance, analyze metrics, and translate insights into actionable improvements.
  • Stay current on trends and emerging platforms to drive innovation and new engagement opportunities.
  • Ensure all activity reflects The GIANT Company's values and customer-centric approach.
The GIANT Company logo

The GIANT Company

For over 100 years, The GIANT Company has been bringing fresh food at great prices to local neighborhoods across Pennsylvania, Maryland, Virginia, and West Virginia. Known locally as GIANT and MARTIN'S, the company’s more than 35,000 team members are dedicated to delivering value, freshness and kindness, every day. Founded and based in 1923 in Carlisle, Pa., the company has nearly 200 stores, online grocery services, pharmacies, and fuel stations to meet the ever-evolving needs of today’s customers and communities. The GIANT Company is a company of Ahold Delhaize USA.Our Values are what guide us day after day.Care: We care about our customers, our team members, and our communities.Courage: We drive change, and are open minded, bold and innovative.Teamwork: Together, we take ownership, collaborate and win.Integrity: We do the right thing and earn customers' trust.Humor: We are humble, down to earth, and we don't take ourselves too seriously.

Founded in 1923
Carlisle, Pennsylvania, USA
3.3K employees (237 in marketing)

Traffic Signals

Monthly Visitors
1.9M
Monthly Google Ads Budget
$183.7K
Traffic Source Mix
Search
32.9%
Direct
63.4%
Referral
2.9%
Social
0.4%
Paid
0.3%

Headcount Trend

Current headcount: ~3.3K

Marketing Team

Marketing Team Size
180 (5% of company)
Marketing Roles Posted (Last 30 Days)
1

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