Manager, Growth & Marketing Subscriptions

New York City, NY (Hybrid)

$85K/yr – $110K/yrSenior Level5+ years expFull time

Posted 3 weeks ago

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Job Summary

Own the growth and retention engine for a subscription business, shaping value props and funnel experiments that drive signups, activation, and monetization, while partnering with Product/Engineering on offers and onboarding.

  • Growth ownership: manage subscription channels, A/B tests, and funnel optimization to lift conversions and ARPU.
  • Product marketing input: inform roadmaps with market opportunity, competitive analysis, and user insights to expand subscriber base.
  • User journey improvements: simplify onboarding and reduce friction to accelerate prospect-to-subscriber conversion.

Job Description

Own the growth and retention engine for a subscription business, shaping value props and funnel experiments that drive signups, activation, and monetization, while partnering with Product/Engineering on offers and onboarding.

  • Growth ownership: manage subscription channels, A/B tests, and funnel optimization to lift conversions and ARPU.
  • Product marketing input: inform roadmaps with market opportunity, competitive analysis, and user insights to expand subscriber base.
  • User journey improvements: simplify onboarding and reduce friction to accelerate prospect-to-subscriber conversion.
The Weather Company logo

The Weather Company

The Weather Company helps people and businesses around the world make more informed decisions and take action in the face of weather. With its deep industry expertise and highly accurate, high-volume weather data combined with advanced technology and AI, The Weather Company provides insights and solutions that harness the power of weather in a scalable, privacy-forward way. The world’s most accurate forecaster, the company serves hundreds of enterprise customers across media, advertising, aviation and more, and is trusted by hundreds of millions of monthly active users via digital properties from The Weather Channel (weather.com) and Weather Underground (wunderground.com).

Founded in 1982
Brookhaven, Georgia, USA
706 employees (105 in marketing)

Traffic Signals

Monthly Visitors
16.6M
Monthly Google Ads Budget
$3.2M
Traffic Source Mix
Search
49.6%
Direct
40.6%
Referral
7.7%
Social
0.9%
Paid
1.2%

Headcount Trend

Current headcount: ~705

Marketing Team

Marketing Team Size
69 (10% of company)
Marketing Roles Posted (Last 30 Days)
3

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