Responsibilities

• Oversee and optimize the workflows that distribute first party audiences to our global marketing platforms utilizing our data management tools at scale
• Serve as subject matter expert for the Growth Marketing team on identity resolution frameworks and match rate optimization across paid media channels (CTV, Social, Display, Affiliate)
• Project manage and provide updates on critical audience initiatives spanning TWDC programs
• Regularly audit and update our audience setup at the global and regional levels to adhere to legal and data governance requirements
• Work closely with Growth Marketing & xLOB stakeholders to identify new audience segmentation use cases and coordinate with Data Product on requirements for paid media enablement and activation
• Analyze audience and campaign performance data to identify opportunities for improved segmentation, reach, and activation efficiency
• Support the Senior Manager on projects related to future-proofing the Disney+ paid media martech stack
• Support A/B testing, incrementality studies, and other performance measurement techniques to validate and evolve targeting tactics against 1P audiences
• Support the rollout of large scale audience initiatives that can be leveraged to improve audience targeting, frequency management, attribution, and media efficiency across subscriber households
• Collaborate with Ad Sales and Partnership teams on audience overlap analyses and opportunities

Requirements

• 5+ years experience at a brand or agency developing, deploying, strategizing on and enhancing audience data sets & associated identity signals
• Bachelor’s Degree, or equivalent experience
• Strong background in Marketing and Advertising Technologies including experience working with tag managers, DMPs, and CDPs ( Liveramp , Hightouch , mParticle , Adobe, etc.)
• Strong understanding of identity resolution strategies and frameworks, including the use of first-party identifiers (email, phone number, device IDs, ad ids) and third-party identifiers ( RampIDs , ConnectedIDs , UUIDs) to improve cross-device/environment audience recognition, targeting, and measurement across paid media platforms
• Substantial knowledge of the data privacy, legal, and compliance landscape globally – familiarity with Consent Management Platforms and how they plug into martech stacks
• Familiarity in managing a team or direct reports within their job function
• Familiarity with paid media use cases for a subscription business such as subscriber suppression, shared account engagement strategies, upsell opportunities, and reducing wasted media spend across multiple users within the same household
• Familiarity with lifecycle marketing including engagement, retention, churn reduction, and winback strategies
• Strong communication and cross-functional collaboration skills, with the ability to translate technical identity and audience concepts into actionable marketing strategies for non-technical stakeholders
• Availability to work and attend meetings outside of normal business hours (5-10PM EST) at least once per week
• Detailed oriented with proven success in process development and execution

Preferred

• Master of Business Administration (MBA) preferred
• Experience working within an enterprise setting or large, matrixed organization preferred