Manager Growth Marketing - NAM

Irvine, CA (Hybrid)

$120K/yr – $150K/yrManagerFull time

Posted 2 months ago

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Job Summary

Drive and optimize Xe’s paid acquisition across Google, Meta, and related channels to maximize ROI and align with regional launches.

  • Own planning, budgeting, and bidding to optimize CAC/ROAS across platforms.
  • Must-have: Hands-on experience with paid media across Google Ads and Meta Ads with KPI tracking.
  • Standout: Cross-functional localization and product-launch collaboration for regional campaigns.

Job Description

Responsibilities

  • Plan, execute, and optimize paid acquisition campaigns across Google Ads, Meta Ads, and other relevant channels such as LinkedIn, depending on audience and campaign goals
  • Own budget allocation, targeting, and bidding strategies to maximize ROI and efficiency
  • Develop and execute regional promo campaigns (e.g. first-transfer offers, limited-time incentives) in coordination with pricing, product, and lifecycle teams
  • Build audience segmentation strategies tailored to consumer and business profiles and behaviors
  • Collaborate with product, content, lifecycle teams to localize messaging and align campaigns with product launches
  • Lead App store optimization efforts for Xe's iOS and Android apps to optimize keywords, test store assets, and drive install growth
  • Collaborate with global content and web teams to identify content gaps, localize messaging for regional audiences, and improve search relevance across consumer and business segments
  • Drive regional SEO initiatives by optimizing landing pages, blog content, including title tags, meta descriptions, and keyword targeting, to improve visibility for high-intent search queries in the local market
  • Collaborate with global content and web teams on SEO testing, experimenting with headline structures, on-page layout, and internal linking to improve rankings, CTR, and conversion
  • Use tools like Amplitude, GA4, and Power BI to monitor web and app traffic, campaign performance, and conversion funnels across B2C and B2B platforms

Benefits

  • Medical, Dental & Vision Insurance
  • 401K Plan with Match
  • Employee Stock Purchase Plan
  • Paid Vacation / Sick Leave
  • Hybrid Work Schedule
  • Tuition Assistance
  • Growth Opportunities
  • Corporate gatherings, team bonding events, and much more!
  • Plumm Mental Health and Wellbeing
  • Volunteering day for a charity of your choice
Xe.com logo

Xe.com

3.5 Glassdoor

At Xe, we live currencies. We provide a comprehensive range of currency services and products, including our Currency Converter, Market Analysis, Currency Data API and quick, easy, secure Money Transfers for individuals and businesses. We leverage technology to deliver these services through our website, mobile apps and over the phone. Last year, we helped nearly 300 million people access information about the currencies that matter to them and over 350,000 people used us to send money overseas. Thousands of businesses relied on us for information about the currency markets, advice on managing their foreign exchange risk or trusted us with their business-critical international payments. At XE, we share the belief that behind every currency exchange, query or transaction is a person or business trying to accomplish something important, so we work together to develop new and better currency services that put our customers first.We are proud to be part of Euronet Worldwide (Nasdaq: EEFT), a global leader in processing secure electronic financial transactions. XE is part of the Money Transfer Division of Euronet and is the unification of HiFX and XE.com.Dandelion Payments, Inc. dba Xe USA is registered as a Money Services Business with the Financial Crimes Enforcement Network and is licensed as a Money Transmitter by the Department of Financial Services of the State of New York; licensed by the Georgia Department of Banking and Finance, NMLS ID 920968; licensed as a Foreign Transmittal Agency by the Massachusetts Division of Banks (License Number FT920968); Licensed by the Connecticut Department of Banking, NMLS MT-920968; and authorized to operate as a money transmitter in all United States jurisdictions where it conducts business.

Founded in 1993
London, England, GBR
539 employees (38 in marketing)
53% recommend to a friend
70% CEO approval

Traffic Signals

Monthly Visitors
21M
Monthly Google Ads Budget
$201.1K
Traffic Source Mix
Search
42.6%
Direct
55.5%
Referral
1.6%
Social
0.1%
Paid
0.2%

Headcount Trend

Current headcount: ~539

Marketing Team

Marketing Team Size
29 (5% of company)
Median Career Experience
6 years
Median Tenure
2.3 years
Marketing Roles Posted (Last 30 Days)
3