Manager, Growth Marketing – Insights & Analytics

Jurupa Valley, CA (On-site)

$95K/yr – $120K/yrManager5+ years expFull time

Posted 4 months ago

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Job Summary

Drive growth insights and strategic recommendations for Del Real Foods by translating data into action across product, brand, and innovation.

  • Own synthesis of syndicated data and retailer analytics to guide growth initiatives.
  • Demonstrate strong financial acumen and ability to model ROI and margins.
  • Act as a strategic partner to Marketing, Sales, and Exec Leadership with data-driven recommendations.

Job Description

Responsibilities

  • Lead development of consumer, shopper, and category insights that inform brand, innovation, and channel strategy
  • Synthesize syndicated data (e.g., IRI, Nielsen), panel data, retailer data, and internal sales performance
  • Identify whitespace opportunities across segments, geographies, and price tiers
  • Translate complex data into clear, actionable business recommendations
  • Support the Head of Innovation in building long-term growth frameworks and annual growth plans
  • Identify priority growth drivers across Product Mix and Innovation
  • Develop business cases for new product launches and expansion initiatives
  • Partner with Finance to evaluate ROI and margin implications
  • Partner with Marketing to validate concepts using consumer insights
  • Support post-launch analysis and optimization of new products

Requirements

  • 5+ years of experience in Growth, Insights, Strategy, Revenue Management, or Analytics within CPG or food
  • Deep experience with syndicated data and retailer analytics
  • Strong financial acumen and understanding of margin structures
  • Experience synthesizing complex datasets
  • Ability to influence senior stakeholders through insight-driven storytelling

Preferred

  • A passion for rich, vibrant and the insanely crave-able world of good REAL food.
  • Has the ability to turn strangers into Familia
  • Someone who would proudly and passionately celebrate the Hispanic culture through REAL food.
Del Real Foods logo

Del Real Foods

3.0 Glassdoor

Back in 1957, a young entrepreneur named Jesus Cardenas journeyed from his home in Jalisco, Mexico to the farmlands of southern California. With his wife, Luz, their children, and his American dream of starting his own family farm, Jesus traded in his bucket of tools for a pig. And Del Real Foods was born.Today, Del Real Foods makes tamales, carnitas, salsas, and other recipes inspired by the Cardenas’ native Jalisco—all created by hand with fresh ingredients and nothing artificial. Delicious, slow-cooked meats and homemade sauces that taste like you cooked them yourself are now available at your local grocery store and ready to serve in minutes.

Founded in 1998
Jurupa Valley, California, USA
348 employees (16 in marketing)
46% recommend to a friend
100% CEO approval

Traffic Signals

Monthly Visitors
26.6K
Traffic Source Mix
Search
50.2%
Direct
38.4%
Referral
5.1%
Social
5%
Paid
1.2%

Headcount Trend

Current headcount: ~348

Marketing Team

Marketing Team Size
16 (5% of company)

Funding

Last Raise
Private Equity, 9 years ago

Funding History

  • Oct 2016
    Private Equity

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