Responsibilities

• Own planning, launch, and interpretation of A/B and multivariate tests driving acquisition, engagement, and retention.
• Translate results into concise recommendations that influence subscription strategy and premium positioning.
• Direct and prioritize external optimization partners to ensure alignment, quality, and measurable funnel impact.
• Maintain and improve the experimentation pipeline, governance, QA, and centralized test calendar for clarity and speed.
• Develop workflows and tools that use generative AI to accelerate experimentation and insights from funnel data.
• Conduct rapid experimentation and early-stage validation for new product bundles, pricing, and premium offerings.
• Collaborate with Commerce Product, Engineering, Data Science, Performance Marketing, and Subscription Strategy to ensure instrumentation accuracy and shared results.