Manager of Growth Marketing B2B at CaptionCall by Sorenson | Murray, UT | $82K/yr – $136K/yr

CaptionCall by Sorenson

Manager of Growth Marketing B2B

Murray, UT (On-site)

$82K/yr – $136K/yrManager5+ years expFull time

Posted 4 weeks ago

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Job Summary

Own lifecycle marketing initiatives with a strong emphasis on test driven optimization, analytics led iteration, and cross functional alignment to boost engagement and conversion across the customer journey.

Lifecycle Strategy: Own campaign design and optimization across key touchpoints to drive engagement and conversions.
Test & Learn: Run rigorous experiments to improve creative and messaging performance.
Performance Analytics: Translate campaign data into actionable insights for iterative improvement.

Job Description

Responsibilities

Lifecycle Marketing Strategy: Design and support tailored marketing campaigns for different stages of the customer journey, optimizing each touchpoint for engagement and conversion.
Test and Learn Approach: Conduct A/B testing on marketing materials to determine the most effective versions, enhancing overall campaign performance.
Performance Analytics & Optimization: Analyze campaign performance data to identify trends and assess the effectiveness of marketing tactics, providing actionable insights to adjust strategies and improve outcomes.
Cross-functional Collaboration: Build strong relationships across teams to ensure campaigns are cohesive, effective, and delivered on time.
Stakeholder Communication: Regularly report campaign progress and results to stakeholders, gather feedback, and ensure alignment with teams and leadership.
Trend Integration: Stay informed on the latest marketing technologies and industry trends, integrating innovative solutions to enhance strategies.
Content Marketing: Leverage knowledge of content marketing tactics, including SEO, email marketing, digital advertising, and social media marketing.
Compliance Assurance: Ensure all marketing campaigns are submitted for compliance review to meet legal and regulatory standards.
Other duties as assigned.

CaptionCall by Sorenson

CaptionCall provides captioned telephones to those who have hearing loss and have difficulty hearing on the telephone. Similar to captioned television, CaptionCall uses advanced technology and a communications assistant to quickly provide written captions of what callers say on a large, easy-to-read screen.CaptionCall is only made available to individuals who have a medically recognized hearing disability necessitating their use of the service. The CaptionCall service is supported through the federal government’s Interstate Telecommunications Relay Service fund. This fund is established to fulfill the mandate of the Americans with Disabilities Act (ADA) to provide functionally-equivalent communications to people with hearing loss. The CaptionCall service uses communication assistants who convert the calling party’s spoken words into captioned text.

Founded in 2010

Salt Lake City, Utah, USA

1.4K employees (191 in marketing)

www.captioncall.com