Responsibilities

• Own CRM campaign strategy and execution across all UAA practices via email and SMS with accountability for lead conversion rates, consultation-to-booking conversion, patient repeat rates, provider utilization, AOV, and LTV contribution
• Lead lifecycle marketing strategy across the patient journey, ensuring the right message reaches the right patient at the right moment through segmentation, personalization, automation, and testing
• Own email production end-to-end, building campaigns and automations directly within native CRM platform builders or HTML; comfort assembling, customizing, and QA-ing emails is a requirement
• Advance UAA’s personalization capabilities across email and SMS, moving beyond batch-and-blast toward dynamic, behavior-driven content
• Build and optimize lifecycle automations including nurture, retention, upsell, re-engagement, and win-back flows
• Develop patient segmentation strategies for personalized messaging at scale
• Own CRM campaign calendar, deployment, and reporting
• Track CRM performance including consultation conversion, booked appointments, provider utilization, AOV, and LTV trends
• Identify underutilized CRM capabilities including AI-enabled marketing tools and automation opportunities
• Track lead-to-consultation conversion, consultation-to-booking rate, provider utilization, patient repeat rate, AOV, CRM-attributed revenue, and LTV by practice

Requirements

• 4–6 years of hands-on CRM and lifecycle marketing experience
• Experience within multi-location, appointment-driven, or service-based business models strongly preferred
• Experience in medical aesthetics, plastic surgery, luxury wellness, beauty, hospitality, fitness, or other premium consumer services businesses strongly preferred
• Strong understanding of four-wall economics, consultation volume, booking conversion, provider utilization, repeat behavior, AOV, and LTV
• Experience marketing high-consideration, emotionally driven consumer services with longer conversion cycles preferred
• Experience leveraging AI-enabled marketing tools and workflows preferred
• Strong analytical, project management, communication, and organizational skills
• Travel to the plastic surgery and med spa sites on a travel cadence set by this person and the VP of Marketing is required

Preferred

• Experience working in a fast-moving, build-as-you-go environment
• Strong collaboration skills across marketing, operations, and practice leadership
• Willingness to travel to sites as needed