Brand Designer
Chainguard
USA (Remote)
$111K/yr - $130K/yrIn-houseFull-timeMid level
2 days ago
Manager Global Brand Development & Marketing
USA (Hybrid)
$99K/yr – $163K/yrManager5+ years expFull time
Posted 6 weeks ago
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Job Summary
Own the brand strategy translation into regional GTM plans and lead cross‑functional campaigns with clear ownership of objectives, audiences, and channel mix.
- Own regional execution, KPI tracking, and budget oversight to drive measurable impact.
- Collaborate with Brand Creative and partners to deliver region‑ready assets on time and with cohesive brand tone.
Job Description
- Translate brand strategy into integrated go-to-market plans with objectives, positioning, target audiences, and channel mix.
- Execute campaigns across retail, media, digital and social, creator, PR, events and more in partnership with Senior Managers, cross-functional teams, and agencies.
- Lead day-to-day program execution with internal and external partners, keeping work aligned, on brief, and moving forward.
- Write clear, effective briefs and support creative development and asset production from concept through delivery and localization, leveraging AI where appropriate.
- Deliver region-ready assets, toolkits, and calendars that enable adoption and adaptation at speed while maintaining brand cohesion.
- Track and measure against KPIs, synthesize learnings, and support optimization recommendations to improve impact.
- Manage project timelines, budgets, and deliverables for assigned initiatives, ensuring executional excellence and on-time delivery.
- Partner with regional marketing teams and key accounts to ensure local insights, retail moments, and channel realities are reflected in plans and executions.
- Work closely with Brand Creative to ensure visual and tonal consistency across platforms, activations, and content.
- Stay curious and proactively identify new formats, platforms, and cultural moments that help our brands connect authentically with consumers.
- Prepare clear updates, recaps, and presentations that communicate plans, progress, and results to stakeholders.
Hasbro
Hasbro is a leading games, IP and toy company whose mission is to create joy and community through the magic of play. With over 164 years of expertise, Hasbro delivers groundbreaking play experiences and reaches over 500 million kids, families and fans around the world, through physical and digital games, video games, toys, licensed consumer products, location-based entertainment, film, TV and more. Through its franchise-first approach, Hasbro unlocks value from both new and legacy IP, including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, MONOPOLY, HASBRO GAMES, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands. Powered by its portfolio of thousands of iconic marks and a diversified network of partners and subsidiary studios, Hasbro brings fans together wherever they are, from tabletop to screen. For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, a 2025 JUST Capital Industry Leader, one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50, and a Brand that Matters by Fast Company. For more information, visit https://corporate.hasbro.com.
