Manager-External Communications (Advertising)

Houston, TX (Unknown)

Salary Not AvailableManagerFull time

Posted 5 months ago

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Job Summary

Drive integrated paid media and creative activation for multi-state government/public affairs campaigns as a hybrid creative/media lead.

  • Own development and execution of integrated campaigns across digital, TV, radio, and print with audience targeting and vendor management.
  • Must-have: Bachelor’s degree in Communications/PR/Marketing or related field.
  • Standout: Experience coordinating multi-state campaigns and rapid-response advocacy work.

Job Description

Responsibilities

  • Develop and execute integrated advertising and advocacy campaigns.
  • Write scripts for television, radio, and digital video.
  • Develop messaging frameworks and campaign concepts.
  • Create or oversee development of digital, print, and social creative assets.
  • Coordinate video production and external vendors as needed.
  • Design and implement paid media plans across digital, OTT/CTV, broadcast, radio, and print.
  • Execute audience targeting strategies, including geofencing and demographic targeting.
  • Manage platform execution (Meta, LinkedIn, Google, programmatic, etc.).
  • Track performance metrics and optimize campaigns in real time.
  • Manage campaign budgets and vendor relationships.

Requirements

  • Bachelor’s degree in one of the following (or closely related): Communications, Public Relations, Journalism; Advertising, Marketing, Integrated Marketing Communications; Political Science/Public Affairs (especially helpful for advocacy/issue work); Digital Media, Film/Video Production (helpful for multi-platform creative)

Preferred

  • Experience in the Energy, Oil or Gas industries preferred.
  • Multi-state/ multi-market communications experience preferred.
  • Rapid-response or issue-driven campaigns experience preferred.