Responsibilities

• Support key performance indicators ensuring the Ecommerce business meets revenue, conversion, and traffic targets
• Provide expertise on current ecommerce best practices, including trend analysis and competitive benchmarking; put insights into action.
• Own the Ecommerce platform roadmap and technical backlog, managing enhancements, integrations, and vendor/dev work from requirements through go-live, ensuring a seamless and user-friendly shopping experience
• Lead cross-functional Ecommerce projects (platform upgrades, new features, integrations) from scoping through go-live, using formal project management practices to manage timelines, risk, and stakeholder alignment
• Partner with Marketing to ensure the platform supports digital marketing campaigns and channel initiatives (landing pages, promo mechanics, tagging/tracking implementation)
• Analyze site engagement and funnel data to identify conversion barriers and prioritize platform/UX improvements; partner with Merchandising on execution.
• Use data analytics to track performance to goals and identify opportunities for business development across segments of the company
• Manage relationships with Ecommerce technology vendors/agencies (platform, POS integration, payment, search) including SLAs, roadmaps, and issue resolution
• Work Closely with the Supply Chain team to ensure order processing best practices and efficiencies

Requirements

• Bachelor’s degree in Marketing, Business, Accounting/Finance, or Supply Chain.
• 4-6 years of relevant work experience in a Project Management, Marketing, Merchandising, or Ecommerce role
• Strong administrative, organizational, and problem-solving skills
• Excellent communication, sales, and customer service skills
• The ability to multitask, work in a fast-paced environment, and meet deadlines
• The ability to do the work, as well as drive strategy behind it

Preferred

Benefits

• Medical, Dental, and Vision health insurance
• Unlimited Shooting – Free Classes
• Industry-leading online and in-store discounts
• Manufacturer rewards and points program
• No firearm experience needed — we offer paid training