Responsibilities

• Drive the overall site experience, owning site merchandising strategy to optimize revenue, conversion rate, average order value, units per transaction, and customer engagement through both curated and automated merchandising.
• Serve as a key cross-functional partner to Brand, Creative, Buying, Planning, and Marketing.
• Own financial performance of Dickies.com, including accountability for KPIs across CVR, AOV, and UPT.
• Partner on in-season GTM activations and calendars, managing product launch execution and promotions.
• Lead content planning and management of themes within Shopify.
• Own site calendars and weekly, monthly, and quarterly updates to drive sales goals.
• Own the end-to-end product launch process for the site.
• Partner on product lifecycle from launch through markdown and clearance.
• Oversee promotional activations and on-site execution.
• Deliver weekly, monthly, and seasonal reporting.

Requirements

• 8+ years of eCommerce, digital merchandising, and site performance ownership.
• 3+ years of people management experience.
• Strong background in eCommerce and DTC business management.
• Highly organized with the ability to manage multiple priorities.
• Strong analytical and communication skills.
• Advanced Excel proficiency.
• Experience with Shopify, ERP systems, PM tools, and analytics platforms.
• Strong understanding of apparel, fashion, and/or action sports markets.

Benefits

• Medical, Dental, and Vision benefits.
• 401(k) and company-paid life insurance.
• Paid Time Off (PTO) and company holidays.
• Commuter benefits.
• Hybrid/flexible schedule.
• Family-oriented culture.
• Commitment to responsibility and sustainability.