Responsibilities

• Ideate, build, deploy, and optimize automated lifecycle campaigns across email, push notifications, in-app messaging, and SMS
• Use customer and behavioral data to deploy highly personalized and scalable campaigns across channels
• Partner closely with Digital Programming and Editorial teams to align on shared audience segments, frequency capping, engagement strategies and consistent branding/creative across CRM channels
• Utilize email best practices to maximize email delivery, responsiveness across devices, and rendering across email clients
• Deploy promotional and transactional comms through CRM channels
• Establish the workflows and MarTech needs required for campaign orchestration, segmentation, and personalization
• Lead A/B testing and experimentation across all CRM channels
• Partner with Product team on implementing best practices for capturing customer data and growing the database (app onboarding, registration flows, newsletter acquisition, events, et al.)
• Regularly monitor and report on channel health metrics and campaign insights
• Liaise with Partnerships and Ad Sales teams to implement contractual requirements and sponsorships impacting CRM channels
• Assess 3rd party platforms and technologies for advanced personalization, automation, and testing

Requirements

• 5+ years of lifecycle marketing experience
• Strategic thinker with executional expertise
• Hands-on experience building user journeys or drip-campaigns in Sail-thru, Braze or comparable customer engagement technologies and ESPs
• Prior experience writing and deploying push notifications, in-app messaging, and SMS
• Expert knowledge in email HTML
• Strong collaborator who can influence across teams
• Attention to detail (grammar, link testing, validating segments, etc.)
• Understanding of global compliance regulations (CAN-SPAM, GDPR) and native app opt-ins
• Strong project management and prioritization skills
• Additional Job Requirements: Must be willing to work in New York, NY.
• Must have unrestricted work authorization to work in the United States.

Preferred

Benefits

• This position is eligible for company sponsored benefits, including medical, dental, and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks.